We’ve seen a number of accessories aimed at iOS gamers hit the market over the last 12 months. But they’ve all been game controllers, in one form or another. We’ve never seen anything like this before.

Introducing Physical Apps’ new iPhone and iPod touch accessory, TheO. The soft-foam ball, which features a cushioned slot at its core that holds a wide range of devices, promises to take iOS gaming to the next level…

The best way to look at TheO is like a Wii accessory. The ball wirelessly pairs with your iOS device, for games, and your TV set, so everyone can get in on the action. Still confused on how this thing works? Watch this video demo.

We’re not sure the foam ball is anywhere near ‘game changing,’ but we like the idea. With technology like AirPlay and AirPlay Mirroring, there’s tons of room for innovation in the iOS gaming space. Hopefully other developers are taking note.

For those wondering, TheO isn’t on the market yet. But the folks at Physical Apps expect it become available sometime later this year.

What do you think of TheO?

[Cult of Mac]

  • Anonymous

    Wow never seen anything like that! Looks really cool, can’t wait to see what they further bring out

  • Anonymous

    Could his voice be any lamer?
    Looks cool though.

  • what a way to treat your beloved iphone lol

  • His voice kind of sounds like the dude from the Honey Badger Video. And is he saying The O, or Theo? Couldn’t tell one way or the other.

  • Can’t believe somethnig so basic is gona make ppl spend cash. Hasn’t this concept been thought of without the ball?

  • looks like a shitflap… i would u see when the iphone fall out of the ball…

  • Anonymous

    Something about throwing my phone at a wall makes me feel uneasy

  • His voice makes me depresses

  • Imagine soccer or football with that… Ouch poor iPhone…

  • rather that they make some kinda of controller, and attach iphone on top or behind the accessory itself, rather than “throwing” an iphone…..dun think this concept will pick up, thou it seems cool….ball shape…so what else besides bowling, football games? limits the creativity….