An Inside Look at the Insane Measures Apple Takes to Protect Its Unreleased Products

By , Sep 10, 2011

It’s no secret that Apple takes ridiculous security measures for its unreleased products that probably put the White House to shame. You can see Apple’s intense determination to recover its lost iPhone prototype unfold in how an internal security team allegedly posed as police and searched a man’s home after threatening his family.

There have been countless stories of the strict protocols that Apple takes to keep its secrets hidden from the preying public, and a new report has surfaced that offers some new insight into how Apple keeps its pre-release hardware on lockdown…

Business Insider has published an interview with an unnamed developer of a very “successful” iPad app that got his hands on an original iPad before the product’s launch. The developer was apparently high up on the food chain, and he and his team got a firsthand look at how Apple kept the device under security.

“The criteria was that we had to have a room with no windows. They changed the locks on the door.

Three developers and I were the only people allowed to go in the room. Apple needed the names and social security numbers of the people who had access.

Apple needed to be able to drill a hole in the desk and chain the devices to desk. They used those bicycle cables.

They had these custom frames built around them so we couldn’t even tell what the iPads looked like. We could plug into them so we could code to them and we could touch the screen and play with that, but we couldn’t see the form factor.

Then they took pictures of the wood grain. If any pictures leaked out, they could trace it back to which desk they came from.

I wasn’t allowed to tell our CEO. I wasn’t allowed to tell anybody anything about what we were doing. I couldn’t even tell my wife.”

As MacRumors notes, those security measures didn’t manage to keep several photos of the original iPad from leaking the night before its launch.

Those Apple blogs are ruthless I tell you! Ruthless!

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  • Djttothee

    Who gives a fuck, why not do it it’s top secret technology, the whole world is at least 10 to 20 years behind what the general public are actually know. The general public has no idea how far we are actually ahead in time, but the companies have to drag it out to make the most money out of the public. It takes the piss!

    PEOPLE HAVE NO IDEA!

    Does anyone agree?

    • Matt

      Totally, I heard about Laser LED TV’s being sold in Australia 4-5 years ago. The kind you can watch something from both sides because its one clear solid piece of glass and laser shoots out beams from the bottom stand to make the picture appear. Or in Germany you can go grocery shopping, drive outside with the cart and scanners in the doorways will scan everything in your cart then your phone in your pocket which is directly connected to bank account and charge you for what you bought. Neat in my opinion. Can’t wait to get the hell outta this America.. Biggest B.S country ever.

      • j.johnson

        so you want to leave the country because other places have nicer tv’s and grocery stores are cooler. got it.

      • Durk

        That’s good. Leave your job for someone who likes this country and get the hell out!

      • mo

        I read about 5 years ago, before smart phones got popular and even before the iPhone that in Japan you can turn on your bathtub and set the temperature to whatever you want right through your cell phone so when you come home you have a nice hot bath ready for you. Pretty awesome!!

        Also, to the two retards who replied. Matt was merely showing how far BEHIND America is technologically from the rest of the world. Which is 100% true, you would baffled to see what kind of tech Japan and some of those European countries have access too. Not to mention a country such as America has some of the slowest internet.

      • Djttothee

        That’s is pretty cool, I love hearing about technology

    • Djttothee

      I have been corrected they are 50 YEARS AHEAD of what the public know about it that’s all top secret where is the rumours about this sort of stuff, all we find out about is the products and tech that is coming out soon, not about stuff that is sci fi that they tell us it is sci fi

      CRAZY!

  • Djttothee

    I would like to correct whet I said in last post where I said “the whole world is at least 10 to 20 years behind” what I meant is ” the whole world is at least 10 to 20 years ahead of what the general public are aware of!”

  • Eric

    Outright lie in the opening paragraph. Apple security never posed as police. Hope they sue you.

    • j.johnson

      are you one of those apple security persons? how do you know that they did not?

    • Dave

      do you understand the term “allegedly”?

      allegedly |əˈlejidlē|
      adverb [ sentence adverb ]
      used to convey that something is claimed to be the case or have taken place, although there is no proof: he was allegedly a leading participant in the coup attempt | [ assubmodifier ] : allegedly obscene material.

      But thanks for being the stereotypical american and assuming the whole world needs to be sued. Good work.

    • Mark

      the guy thought it was police. It never said they posed as police.

    • tc

      It’s a “blog” the content doesn’t necessarily have to be of true nature

  • Liam

    Yet an iPhone 4 prototype was left behind at a bar. LOL.

  • http://LUCAS.COM LUCAS

    I HATE it when you “patriots” refer as “AMERICA” to the US….. damn, america is a CONTINENT you FOOLS!!! NOT a country!!!

    • CrazyBraulz

      +1 lol

      • Yboy403

        +1
        I’m Canadian, stop hogging the continent.

    • javierE186

      +1 lol funny stuff

    • Revvxz

      That is true, its “United states of AMERICA” not “United Americas States” or some shit like that.

    • Proud AMERICAN from AMERICA

      Actually knucklehead, “NORTH” America is the continent. America is just short for United States of America, so “AMERICA” is in fact, a country.

      I bet you’re one of those people who can’t figure when to use “their” and “they’re”, aren’t you?

      • http://lucas.com LUCAS

        No, imbecile, AMERICA is not in fact a damn country… Here is a “Proud American” that doesn’t know anything about his great country…

        You think you are the center of the world, most important country…

        Pity the fool… pity the fool ;)

        America is a Continent, and, because you “Patriots” refer as the UNITED STATES OF AMERCA as “AMERICA” the term began to be ambiguous…

      • http://lucas.com LUCAS

        I am an American… and I live in America… PROUD AMERICAN… whose country is ARGENTINA

  • 234

    agreed.