When Orpington, England resident Gail Davis tapped “install” to download Paper Glider, she got a free game. Unbeknownst to her, the install also yielded her a $10,000 iTunes gift card; the result of being the 10 billionth app downloaded in the history of the App Store.

I guess you could say that Davis had impeccable timing. Unfortunately her timing skills didn’t carry over to an extremely timely phone call; one from Eddy Cue, Apple’s VP of iTunes.

You see, Davis mistakenly perceived the phone call to be nothing more than a prank, so she hung up the phone…

Davis’ Daughters, one of whom was actually responsible for downloading the app, were stunned at hearing of their mother’s folly. “The girls came down and said it wasn’t a prank,” Davis explains. “I had a moment of panic.”

Fortunately, another executive from Apple attempted the call again, and this time Davis was well aware that it was indeed no joke.

“The more I thought about it, the more I realized it was a genuine call,” she says. “The girls were getting quite tense. They never would have forgiven me. They would have held it against me for all eternity.”

With $10,000 in iTunes purchases at their disposal, and two daughters being in their teens, I’d say that gift card should last, what, a good week?

[Cult of Mac]

  • Chris

    I would have hung up too.

  • Alastion

    I say 3 days

  • Jk

    It would make much more sense to make it a $10 billion prize.

  • Jeff

    Wow, boy is she dumb, and she better break her kids off some of that iTunes money lol but i feel for her kids-would you want to be known as the kids of the person that almost played themselves out of 10grand lol? My thing is, in reference to the prize, is it something that you can only redeem in simply iTunes or can they actually buy apple products with it? Cause I mean, after you buy at least three ipads, top of the line, and assuming if they don’t already have iPhone 4s, a laptop, that still leaves a good bit left on the card lol, and who wouldn’t be buying $4000 dollars worth of apps is me lol

  • Jason masters

    Lol this is a funny post

  • Jason masters

    Someone had kids with this woman ughh..

  • Wasabi

    lol I probably would have hung up too xD

  • Bond, James Bond

    HA HA HA.. She’s english after all..

  • manuel

    I would have hung up too. It’s just normal to think “bs” when you get a call from someone, and you don’t really know or think “Why would a big person like this, be calling me”?

  • ytgh

    If I win anything, when Steve Jobs comes on the phone, I ll say a really bad word and then hang up.