One of the biggest things to come out of the smartphone revolution is the rise of the mobile app. Before Apple, Google and the rest all set about creating their own on-device app stores. Users were left to live a life of boring apps that needed installing via a memory stick or, in the case of some smartphone operating systems, the downloading of executables that needed to be installed manually after fighting through a selection of security issues. Windows Mobile, I'm looking at you.
Apple, along with Research in Motion, began to change all that with a little help from Google. Nokia also got in on the act, before Microsoft finally began to get things right with Windows Phone 7. Apps, as we have all learned over the last few years, sell smartphones. Now, they also sell tablets.
This is all a far cry from Apple's early stance on an 'app store' when it released the iPhone along with its little brother, the original iPod touch...