Just as U.S. carrier AT&T announced more affordable data plans with no overage charges, Deutsche Telekom-owned T-Mobile USA today launched One, its brand new $70 per month plan with unlimited 4G LTE data, calling and text, plus no data caps. However, if you plan on streaming high-definition video on One, that’ll be an extra $25 unless you’re content with video streaming in standard (DVD-like) quality in 480p.
The new plan is available for new postpaid customers beginning Tuesday, September 6 at T-Mobile stores nationwide and t-mobile.com.
Following Apple’s major iPhone 6s event yesterday, T-Mobile on Thursday made some big announcements of its own. In both a YouTube monologue and press release, company CEO John Legere introduced a new ‘Lifetime Coverage Guarantee’ and iPhone 6s program.
As its name suggests, the Lifetime Coverage Guarantee essentially ensures your happiness with T-Mobile’s network. The offer says that if at any point you aren’t completely satisfied with the service on your iPhone 6s, you’ll get a refund for up to a full month of service.
It’s official. T-Mobile has overtaken Sprint to become the third largest carrier in the United States. During its earnings call on Tuesday, Sprint told investors that it ended its most recent quarter, which ended in June, with 56.8 million customers.
That falls just shy of the 58.9 million subscribers T-Mobile finished with in its most recent quarter, which also ended in June, officially moving the Magenta-colored company into the third largest US carrier spot, behind AT&T and Verizon Wireless.
Folks still scrambling to find a Mother’s Day gift before Sunday may be interested to know that T-Mobile is currently running a promotion on iPads. For a limited time, the carrier is taking more than $100 off all iPad models including the Air 2, mini 3, and second-gen mini.
As always, there are a few stipulations. You can’t just buy the tablet outright and receive the $100+ credit—you have to purchase it on an Equipment Installment Plan, and you must keep a 1GB+ Simple Choice Mobile Internet plan active and in good standing for 24 months.
BlackBerry CEO John Chen announced on Thursday that the handset-maker has resumed its partnership with T-Mobile. You’ll recall that the two companies decided to part ways last year following a smartphone promotion where the carrier targeted BlackBerry users with an iPhone 5s offer.
Chen says the new agreement won’t result in him wearing magenta shirts, but he concedes that it’s the right move for both customers and shareholders. “Expanding availability of BlackBerry’s products and services to T-Mobile’s tens of millions of U.S. customers is an important step for us.”
Football season has long been over and basketball is getting there, but baseball season is just getting started. And for fans of the sport who are either on T-Mobile, or thinking about it, you’ll be interested to know that the carrier is once again offering MLB At Bat Premium to customers.
As noted by Droid-Life, the promotion is season-long, beginning May 1 and running through the end of September. To qualify, customers must download the MLB At Bat app on Android or iOS while on T-Mobile’s network—you will not get the discount if you are on Wi-Fi or roaming.
The process of unlocking your iPhone became a little bit easier today in the United States. Today marks the deadline for wireless carriers to adopt the unlocking standards of the late-2013 agreement set forth by the CTIA.
The agreement is industry-wide, and mandates that carriers adhere to 6 rules including clearly posting their unlocking policies online, and offering to unlock postpaid handsets once the customer’s contract has expired.
While Tim Cook was speaking over at The Wall Street Journal’s inaugural WSJ.D Live conference, T-Mobile CEO John Legere joined Ina Fried on stage at Recode’s Code/Mobile event earlier this evening. During the interview, the outspoken executive covered a range of interesting topics.
Among those topics was iPhone 6 demand. Legere said that the debut of the iPhone 6 and 6 Plus was T-Mobile’s biggest phone launch in company history. He also noted that demand for the larger 6 Plus has been “mind blowing,” accounting for nearly 50% of iPhone 6 mix at one point.
Folks looking to score a new iPad Air 2 or iPad mini 3 without having to pay a lot of money upfront will be happy to hear that T-Mobile has announced that it will soon begin offering the new tablets under its equipment installment plan.
Starting tomorrow, qualified Simple Choice customers will be able to pre-order a Cellular + Wi-Fi iPad mini 3 for as little as $0 down and $22.08 per month for two years, or a Cellular + Wi-Fi iPad Air 2 for $0 down and $26.24/month.
During its 7.0 Un-carrier event today, T-Mobile announced plans for its new ‘Wi-Fi Unleashed’ initiative. As part of the campaign, the carrier says that it will support Wi-Fi calling and texting on all new smartphones, including the just-announced iPhone 6 and 6 Plus.
This allows users to send and receive both calls and text messages over a Wi-Fi network, and is a highly sought after feature for folks in areas with poor cell service. T-Mobile says the feature will be free, and is offering upgrades to customers that don’t have Wi-Fi devices.
T-Mobile today sent out invitations to a media event scheduled for September 10th—notably the day after Apple’s iPhone keynote. As you can see in the image above provided by TmoNews, the invite reads “This time it’s personal,” with “7.0” printed largely in the background.
The event will be held in San Francisco, at the T-Mobile store on the corner of Market and 3rd street, and begins at 1 pm on the aforementioned date. There’s no word on what will be discussed, but T-Mobile usually uses these occasions to make major strategic announcements.