Cable providers can complain all they want about Apple’s “hard-nosed” negotiation tactics when it comes to digital entertainment, but some of them seem to be enjoying unexpected success after introducing over-the-top subscription packages specifically aimed at cord cutters.
Take as an example CBS and its All Access and Showtime Anytime video-streaming services, which have now surpassed two million subscribers, with user bases evenly split between the two, as revealed by CBS's CEO on a quarterly results conference call with analysts and investors.