Sonos today unveiled a new Beam smart sound bar for your TV and announced that official support for Apple’s latest AirPlay 2 media-streaming technology, along with Siri voice control, is coming to select Sonos wireless speakers via a free software update in July.
Apple Music and Sonos teamed up to release a new television spot on Monday night, promoting their recently-announced partnership. The ad, which debuted during the Grammy Music Awards, features products from both brands, as well as a handful of music stars.
We’ve embedded the ad below, but for a little context, the stars you see are Killer Mike, a hip-hop artist and part of the popular duo Run the Jewels; Matt Berninger, frontman for indie rock band The National; and Annie Clark, better known by her stage name St. Vincent.
As of today, owners of Sonos systems around the world can stream Apple Music directly through their wireless speaker hardware, the company announced. Anyone with an Apple Music subscription, or even a free trial, can stream any song from Apple’s catalog to their Sonos speakers.
Just choose Add Music Service in Sonos’s companion iPhone app, scroll down to the Apple Music icon and log into your account.