More and more shopping is happening online these days, but plenty of people still prefer brick and mortar stores to buy their jeggings in. On December 30th, 2010, Apple's latest patent was published. This patent hints at a native social networking app that Apple may implement in a future version of iOS. Such an app would merge social networking into a shopping experience.
This Ping-like, social-shopping network would allow users to have an enhanced shopping experience with participating merchants. Apple's patent is titled "Social Networking in Shopping Environments."
