Research

iPad and iPhone Top Kids’ Wish Lists This Holiday Season

Cody Lee ∙ November 18, 2011

Where has this year gone? Thanksgiving is next week, and after that you'll have less than a month to finish up your holiday shopping. For those of you who are still looking for gift ideas for the little ones in your life, you might want to go with something from Apple.

A recent report from Nielsen, a marketing research firm, shows that Apple's line of iDevices sit at the top of kids' wish lists this year. The iPad and iPhone not only beat out other smartphones and tablets, but they also topped every gaming system as well...

Schools Expect to Use More iPads Than Computers Within Five Years

Oliver Haslam ∙ November 1, 2011

Apple's iPad is beginning to take over from computers as the key electronic learning device in schools, according to a new survey by Piper Jaffray's Gene Munster.

The survey of 25 schools and their technology directors found that all of them were making use of Apple's iPad while, just as interestingly, none of them were using an Android-powered tablet.

In fact, iPads are becoming so popular that many technology directors believe that there will soon be more iPads per student than computers...

Enterprise Market Leaning Towards iPhone and iPad Instead of Android

Oliver Haslam ∙ Updated April 3, 2018

Apple's iOS platform rules the roost in the enterprise, according to new figures released by Good Technology.

The firm, which offers push e-mail, mobile device management, and security products for mobile phones, released the numbers that appear to show both the iPhone and iPad dominating device usage in the enterprise market.

According to Good Technology, the results show a "clear preference for Apple products," with the figures seemingly proving their point conclusively...

9 Out of 10 iPhone Owners Will Never Buy Another Brand of Smartphone

Alex Heath ∙ Updated January 24, 2016

iPhone owners are the most loyal smartphone users around, according to a new survey by UBS Research. Apple's iPhone boasts a 89% retention rate, indicating that nearly 9 out 10 iPhone owners will never buy another brand of smartphone.

Surprisingly, the company with the second highest retention rate is actually HTC, with 39% of its customers sticking around for the long haul. Apple claims a 50% retention rate lead over all other smartphone makers in terms of customer loyalty...

College Students with iPads Do Better in School

Alex Heath ∙ September 20, 2011

A recent university study shows that the iPad helps students succeed in school. Unsurprisingly, the research found that iPad-equipped students not only excel in everyday learning of material, but that students with iPads also do better on tests.

Unfortunately, research has still not discovered how an iPad can write your term paper for you...

Research Finds Over 8 Million iPad Gamers in the US

Cody Lee ∙ Updated February 18, 2018

The Loop points to some interesting findings in a recent report by Interpret, a marketing research firm. The work explores the iPad's popularity among both traditional and non-traditional gamers in the United States.

We've known for awhile now that Apple's iOS platform was making the gaming industry nervous, but I don't think we knew how much. Interpret is reporting that the iPad's gaming base has grown to over 8 million in the US alone...

iPhone Gaming Costs UK Businesses £800 Million, or $1.3 Billion a Year

Oliver Haslam ∙ Updated October 10, 2018

We love studies here at iDB, especially when they result in entirely meaningless numbers that are almost guaranteed to get traction. Studies like this one, for example.

UK firm iBingo has questioned just 2,000 iPhone owners about their working habits, and in particular, how much gaming they do during working hours. Turns out, they all 'fessed up to playing games on their iPhones for around one hour a day. From there, iBingo took the numbers and ran with them, and have since made some bold claims based on those 2,000 users...

Android App Downloads Could Outpace the App Store Eventually

Guest Author ∙ September 12, 2011

Could Android app downloads soon outpace those of iOS apps from the App Store? According to research done by Ovum research (via CNET), all outlets currently offering Android apps will serve up approximately 8.1 billion downloads this year alone. This is opposed to an estimated 6 billion in the App Store.

It's important to keep in mind, however, that the sheer number of app downloads doesn't necessarily translate to a healthy or profitable ecosystem...

Android Apps Make Less Money than App Store Apps, Piracy to Blame

Oliver Haslam ∙ Updated March 18, 2016

It's a story that's been told before, but it seems that Android developers aren't getting much love, with a new report suggesting that they are making only a fraction of what their iOS competitors are raking in.

The reason that Android apps are less profitable than App Store apps? Oddly enough, piracy...

McAfee: Malware on Android Increasing Rapidly, iOS Remains Untouched

Cody Lee ∙ Updated July 10, 2017

You've more than likely heard of McAfee. The security experts have been blocking viruses on PCs for years, and are now dabbling in mobile research. The firm just announced the results of their recent study on mobile malware.

We saw a similar analysis by Symantec a few months ago. And surprise surprise, the results haven't changed that much. iOS still seems to be the most secure mobile operating system available...

No, Your iPhone Won’t Give You Cancer

Oliver Haslam ∙ Updated July 7, 2017

Cell phone use in children and adolescents does not increase the risk of either groups suffering from brain tumors, according to a new report.

In claims that fly in the face of both past research and public opinion, a report published in the Journal of the National Cancer Institute answers the question we've all been wondering: Will talking on my iPhone give me cancer?

In a study that involved 1000 participants, the results suggest that the fears that children are more susceptible to radiation from phones, such as the iPhone, may be unfounded after all...

Verizon Just a “Small Bang” in Overall iPhone Growth

Alex Heath ∙ July 28, 2011

When Apple unveiled the iPhone 4 on Verizon in February, everyone thought that the iPhone's cross-carrier distribution in the US would be the end of Android and other competitors. That hasn't been the case, as Verizon's adoption of the iPhone hasn't slowed AT&T sales of Apple's smartphone at all. Also, overall iPhone market share hasn't seen that impressive of an increase since Verizon picked up the iPhone 4.

A new report from Asymco details how Verizon is just a "small bang" in iPhone sales, and how the "big bang" is actually happening overseas.