Aside from a pair of major developer-facing enhancements that are coming to the App Store this fall—Search Ads and Subscription improvements—Apple appears adamant to fix some of the longstanding pain points with store navigation and app discovery.
For instance, the Featured tab will no longer show apps a user has installed on their device.
Apple also said that it'll be bringing back the Categories tab for the store and let you share apps on social media right from the Home screen with 3D Touch.