Samsung started building phones with curved screens beginning with last year's Galaxy S6, a risky move that has now paid off if Samsung's reinvigorated sales are an indication. The current Galaxy S7 has perfected that design and the fact that the latest Note 7 phablet adopts the S7's gorgeous wraparound screen signals Samsung's confidence in the new industrial design which breaks away from the flimsy plastic the firm used just two short years ago.
Apple, too, is said to be rolling out a brand new industrial design for the Tenth Anniversary iPhone in 2017, with rumors and analysts pointing to a Galaxy Edge-like wraparound AMOLED display for the device. Which begs the question, what's the reasoning behind curved-screen phones other than the looks?