I have a confession to make...
It's become painfully obvious to me, glancing at my purchase history, that I've reached a point in my computing life where I'm now a big iTunes spender. To my astonishment, in the past year or so I've been burning money on apps, media and services at a clip of a hundred bucks each month. That's actually a conservative estimate. Realistically, my iTunes spending is somewhere in the ballpark of $150-$200 per month.
To look at it another way, that's $1,200-$2,400 in annualized services revenue for Apple from this particular customer, excluding my hardware purchases. When this much cash is getting sucked out of my pocket by Apple, I can't help but admit the company must be doing something right when it comes to digital media and services.
I realize $100 per month is a lot of money to burn on digital entertainment. I'm not going to preach on issues of morality here nor will I suggest that everyone should spend that much, or spend anything at all in the iTunes and App Stores.
What I'm getting at is this: despite dropping significant cash on apps, media and services, I've never felt buyer's remorse. Why? Because I'm getting value for my money and, after all, Apple is just a middleman. To put it bluntly, I'd rather spend my hard earned cash to support those who create content for a living than blatantly steal their hard work.
Here's what a $100 spent in Apple's content stores buys me, why I don't think I'm being ripped off and how the sense of satisfaction I get in return makes it all worthwhile for me.
