Apple’s next brick-and-mortar store in Italy, a 60 million people market, is opening this spring on Rome's Via del Corso, which is the famous shopping street in the heart of the city.
Italy
New Apple Music Live concert events kicking off next Thursday at Milan’s Piazza Liberty store
With the iTunes Festival no longer a thing, Apple has turned its attention to smaller events. Today, it announced a new concert event series, named Apple Music Live, starting with the first event at Apple's Piazza Liberty store in Milan, Italy next Thursday, March 28 at 8pm local time.
HomePod arrives in Spain and Mexico, could expand to Italy in the near future
Keeping true to its promise, Apple today launched its HomePod smart speaker in Spain and Mexico. Additionally, we've learned that Apple is internally testing Italian support for Siri on HomePod, indicating the accessory could soon arrive in Italy.
Check out the architectural model of Apple’s newly-opened Piazza Liberty store in Milan
Thursday, Apple welcomed the general public and members of the press to the scheduled grand opening of its breathtaking new flagship retail store and amphitheater at Milan’s Piazza del Liberty square. Italy's seventeenth Apple retail location and its first based on next-generation Apple retail design comes with a dramatic glass fountain on the outside.
Apple previews Milan’s Piazza Liberty store with dramatic glass fountain
With Italy's breathtaking Piazza Liberty store opening Thursday, Apple just gave eager fans an early look at the upcoming retail outlet that it says will revitalize a piazza in the center of Milan.
Apple’s breathtaking Piazza Liberty store in Milan with waterfall entrance to open July 26
Apple has scheduled grand opening of its awesome new store at Piazza del Liberty in Milan, Italy on next Thursday, July 26. Among other things, the upcoming brick-and-mortar retail outlet features a waterfall entrance and Apple’s next-generation store design.
Apple carrier billing picks up new providers in UK, Switzerland, Italy and elsewhere
Apple has expanded the iTunes carrier billing option to additional providers in more than a half dozen countries, including the United Kingdom, Switzerland and Italy.
Apple Pay opens for business in Italy with support from three banks
Apple has officially launched its mobile payments service in Italy, a 61 million people country and the third-largest national economy in the Eurozone. Apple Pay launched in the country with initial support for Visa and MasterCard debit and credit cards issued by Carrefour and UniCredit, as well as Boon prepay.
Boon is a European prepaid service and app that lets users conduct transactions at all point of sale terminals that accept MasterCard contactless payments. Boon customers are currently allowed to register prepaid MasterCard cards with Apple Pay.
According to Apple's website, support for additional banks will be added later this year.
Some of the official partners listed on Apple's website included merchants and companies such as Auchan, Autogrill, Eataly, LaGardenia, H&M, Leroy Merlin, Limoni, OVS, Simply Market, Unieuro and more.
After registering their card with Apple Pay by tapping Add Credit or Debit Card in the Wallet app on any iOS device with iOS 8.1 or later, Visa and MasterCard holders can start using the service to pay for their purchases in stores, within apps and on supported websites via their iPhone, iPad, Apple Watch or Touch ID-enabled Mac.
The service could soon launch in Belgium and South Korea, circumstantial evidence suggests.
Last month, Apple Pay launched in Taiwan.
Apple's mobile payments service is currently available in these 16 markets:
Australia Canada China France Hong Kong Ireland Italy Japan New Zealand Russia Singapore Spain Switzerland Taiwan United Kingdom United StatesVisit the iOS Feature Availability webpage for the full, continually updated list of countries, banks, credit unions and other financial institutions that currently support Apple Pay.
In related news, Apple Pay in the US added support for more than two dozen new financial institutions earlier today. Additionally, Liaoning Rural Credit Cooperatives in Mainland China now supports Apple Pay, too.
According to Recode, the Cupertino giant is secretly developing a peer-to-peer service for transferring cash digitally between friends, plus virtual prepaid cards that would run on Visa’s debit network and work with Apple Pay.
Apple’s upcoming Piazza Liberty store in Milan to feature waterfall entrance
Apple on Monday showed off its upcoming Italian retail store. Located at Piazza del Liberty in Milan, the forthcoming brick-and-mortar outlet will feature Apple's next-generation retail design, with the sales floor sitting beneath the cozy outdoor amphitheater and accessible by walking down the staircase situated between the middle of a pair of waterfalls that form part of a larger fountain.
The fountain itself is a tribute to the Italian squares, representing the close link between the city of Milan and its natives.
Developed in partnership with architecture firm Foster and Partners, known for its work on the Apple Park headquarters, the upcoming Apple Piazza Liberty outlet will be an open space for all to “have a break, be with friends, and discover new interests.”
“We are incredibly happy to be in the center of Milan, a city that for centuries has combined creativity and innovation,” reads the machine-translated text on Apple's Italian website.
There will also be an elevator available.
Last month, Apple announced that all-new “Today at Apple” educational sessions will be coming to its 495 retail outlets in the United States and around the world.
The Milan store will feature “Today at Apple” sessions at launch, from the children's programs to business sessions. The opening date has not yet been announced.
Apple Pay launches in Ireland, coming to Italy and Taiwan soon
Apple Pay has officially expanded to Ireland today for customers of KBC and Ulster Bank, two of the country's big four banking institutions. The service also works with EU's Boon prepay system tied to MasterCard. Irish customers who register their Visa or MasterCard credit or debit cards via the Wallet app can start using the service to pay securely for goods in “tens of thousands” of stores, including Aldi, Boots, Burger King, Harvey Norman and Lidl.
Apple Pay is also supported in compatible apps and on some websites. The Cupertino company has added related Apple Pay details to its regional website in Italy, signaling an imminent launch in the 60 million people market. Also, major banks have recently gained regulatory approval to launch Apple's payments service in Taiwan.
iTunes carrier billing now available in Italy, Singapore and Austria
Customers in Italy, Singapore and Austria who lack a credit or debit card can now take advantage of carrier billing on iTunes to have app and media purchases made on Apple's content stores (including Apple Music subscriptions) billed directly to a monthly mobile phone bill from their carrier.
As per Apple, carrier billing's been enabled for select carriers—in Austria for Drei customers, Italy for Three customers and Singapore for M1 Limited users.
Apple’s school for app developers has opened its doors to students in Naples, Italy
Apple’s European iOS App Development Center at the University of Naples has opened its doors to students on Thursday. British newspaper The Guardian visited Apple's school for programmers in the days leading up to the launch, showing off the facility in a batch of photos. The project was formally announced in January 2016. Specialized curriculum gives students practical skills and training on developing iPhone, iPod touch and iPad apps.