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One of the first things to be shown off at Apple's keynote on Wednesday was the upcoming Super Mario Run game for the iOS platform.
Although no solid release date has yet been announced, apart from "in time for the holidays," the game is already showing up in the App Store with the ability to set up a notification for launch day.
In previous years, the slight camera upgrade in the Plus model, never was a strong enough differentiator for me to upgrade the size of my iPhone. After all, 4.7 inch is the right size for me. Anything bigger and I'd need a man purse to carry it around.
Rumors leading up to the unveiling of the new iPhone 7 and iPhone 7 Plus made it sound like the dual camera module on the larger device was going to be a big deal. For many, including yours truly, doubt started settling in. But after watching the event and going though Apple's website, I'm not sure the iPhone 7 Plus dual-lens camera system is actually worth it. Explanation:
An Apple spokesperson has confirmed to CNBC that the company won't be reporting opening-weekend sales numbers for the new iPhone 7 and iPhone 7 Plus, giving the publication a funny reason for the unexpected decision: due to demand outweighing supply, Apple feels that first-weekend sales stats are “no longer a representative metric” for investors and customers when it comes to iPhones.
To me, that sounds more like Apple management aiming to pre-empty any further fallout in case launch sales are not as high as Wall Street analysts like to predict.
Apple's marketing honcho Phil Schiller said during yesterday's iPhone 7 keynote that the company has had the courage and vision to remove the ubiquitous 3.55 mm audio headphone jack from the handset in a forward-thinking move that has allowed its engineers to cram more hardware features inside the handset than ever before.
Schiller, Greg Joswiak and hardware chief Dan Riccio took to BuzzFeed News to list some of the new iPhone 7 features made possible by the abolished jack.
Apple's newly-unveiled iPhone 7 and iPhone 7 Plus are truly stunning in visual appeal and new features, and many of you are undoubtedly going to be either pre-ordering this Friday or lining up at your local stores to try and get one when they're available.
Apple's new iPhone 7 and iPhone 7 Plus are the first dust and water resistant iPhones with IP67 protection, meaning they're 100 percent resistant to dust and sand and should survive being submerged in about a meter of water for up to 30 minutes. The devices have waterproofed components like the buttons, the chassis and the SIM tray.
Plus, they most likely use gaskets and seals like other water resistant phones. But if water does make its way into the device and damages it, don't count on Apple to replace it at no charge because liquid damage is not covered under its warranty.
Apple has posted the product videos shown during today's iPhone 7 event to its YouTube channel. Included in the spots are clips showing off the Apple Watch Series 2, the iPhone 7, and the all-new, wireless, in-ear headphones it's calling "AirPods."
Of course if you missed the keynote this morning, we recommend watching a replay of it in its entirety, or at the very least check out this humorous highlight reel. But for folks who just want to get to the meat of the event, these videos will do the trick.
Apple's new Jet Black finish for the iPhone 7 looks breathtaking, but here comes the bad news: it could scratch all too easily though not on the #Scuffgate level. According to Apple itself, the highly glossy back of your iPhone 7 or iPhone 7 Plus may show “fine micro-abrasions” with use.
In fact, the company is recommending that would-be shoppers buy a case to help keep their handset in pristine condition.
It's easy to get lost in an avalanche of today's Apple event reporting so it bears repeating that those looking to upgrade their cell phone experience to that gorgeously designed high-gloss black-clad iPhone 7, which Apple refers to as “Jet Black”, will need to opt for a more capacious—and pricier—128GB model.
In other words, people looking to pick up an entry-level 32GB iPhone 7 in Jet Black, which costs $649 contract-free, will be out of luck.
I'm sure you know that Apple's new iPhone 7 series brings two new finishes to the mix, replacing the previous Space Gray colorway.
Both are black, but one gives you classic anodized matte appearance while the other results in a highly glossy look and feel. The matte one is called simply Black and the glossy is referred to as Jet Black.
Wondering how they're made?
Good, because Apple's now shared a video in which it shows off a brand new manufacturing process it had to develop in order to create these new dark looks.
The iPhone 7 is official and it's got most everything the rumor-mill has been clamoring for: a new high-gloss black colorway (they're using a new anodization process so we'll see about the scratches and dings), a dual-lens camera with curved appearance and accompanied by a new four-component LED flash, subdued antenna lines on the back, refined design using cutting-edge manufacturing process, and much more. Developing...
Didn't have the time to sit through Apple's presentation and don't plan on watching it on your own time either? In the old days, you'd go to YouTube and search for “Apple keynote in 60 seconds,” “120 seconds”, ”180 seconds” or some such.
Well, there's no need for that anymore.
You heard me right: believe it or not, Apple itself has now created a condensed version of its own keynote presentation. It's aptly named “Don't Blink” and you really gotta see it: it's amusing, put together really well and just a nice throwback to those super-compressed keynote videos created by fans the world over.