iPhone

Stay up-to-date on the latest iPhone news and learn new tips and tricks with our comprehensive tutorials. From software updates to new features, we’ve got you covered.

Early App Store Search Ads adopters seeing $0.40 CPA and 49.4 percent conversion

Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.

A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.

Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.”

Apple Stores begin removing security tethers from display iPhones

Apple continues perfecting retail experience for its customers as CNET reports today that some Apple Stores have begun to remove or have already removed security tethers from iPhone display models. Last year, Apple relegated iPods to side shelves and removed iPad smart signage.

According to CNET, Apple's flagship London Regent Street store re-opening this Saturday will feature Apple's next-generation store design and no iPhone security tethers.

GPS not working on your iPhone? Try this

Your iPhone’s GPS capabilities can be really useful, whether you’re using them to navigate to a special event, play Pokémon GO, or even to just grant your favorite apps your current location so they can do what they were made to do.

Of course, like all things, GPS can sometimes be flaky and it doesn’t always want to work right, causing headaches for you. Fortunately, there is something you can do about it. There are a number of troubleshooting steps you can take that might help your GPS work properly.

SIM-free iPhone 7 now available in Apple’s online store

Heads up to those of you who have been waiting for SIM-free iPhone 7 and 7 Plus models to come available. You can now buy the unlocked handsets on Apple's website, starting at $650 and $770, respectively.

While you could previously buy the iPhone 7 at full retail, it had to be tied to a carrier. These new models, as the name suggests, come without a SIM card, meaning they can be active with any carrier at a later time.

How to move your Health data from one iPhone to another

When developer Dan Loewenherz got his new iPhone 7 last month, he looked for a way to migrate his old iPhone's Health data into his new one. He eventually stumbled on a post I wrote about how to export and import your Health data last year, but he was surprised the process wasn't easier. So he decided to develop his own app. Enters Health Data Importer.

Apple’s free app of the week: Shadow Bug

Apple on Thursday updated its App of the Week promotion with the game Shadow Bug. This means that for the next 7 days you can pick up the popular platformer for free on both iPhone and iPad—a handsome savings of $4.

In Shadow Bug, you play an underdog ninja hero that must save your home forest from the evil factory by taking out monsters. The game has been praised for its mesmerizing, parallax graphics and breathtaking soundtrack.