Not everyone needs everything for an extended amount of time. That's why you can rent pretty much anything these days. Cars, houses, washing machines, furniture and the like can all be leased for short amounts of time and then returned.
Now the European-based operator O2 is looking to bring this business model to the smartphone market as it has just announced its new rental program: O2 Lease. With the service, customers will now be able to rent the iPhone 4S instead of purchasing it...