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iOS 7 hints at growing interest in Apple pre-release software

Whenever Apple releases new software, consumers rush to give it a try. Now the average Apple user wants in on pre-release software once the domain only of developers and others paid to ensure everything is in order.

There has been such interest in the changes made to iOS 7 that this so-called 'beta' software is being adopted at a faster pace than test versions of iOS 6, one company noted Tuesday.

More than twice as many iPhones are online with the beta version of iOS 7 than was the case when the pre-release version of iOS 6 was made available to developers, according to a company which optimizes websites for mobile users.

Why the heightened interest in software declared not ready for mass use? How is Apple responding to this trend?

Alleged plastic iPhone shot pictures a blue variant

Last week, a usually reliable French blog found a pair of images said to depict the polycarbonate shell of Apple’s purported lower-cost iPhone. The Cupertino company has long been said to be working on a lower-cost handset to make inroads into emerging markets like China and India. If these shots are anything to go by, the budget iPhone will come in some vivid colors, like yellow, red and green.

The same blog on Wednesday re-posted another photograph that pictures a blue variant of the device, bringing the number of supposed color choices to four. More tidbits right after the break...

iOS apparently grabbed nearly 75 percent of mobile ad market in May

As we've noted in the past, Apple has the unique ability to have products outnumbered by Android, yet excel in areas which count - like advertising. The latest case in point is a study finding nearly 75 percent of mobile ads are served to Apple's iDevices.

By contrast, Android's share of the mobile ad market is decreasing with Samsung's Galaxy S smartphones delivering barely any ad impressions, according to figures released by a mobile ad company...

Real Racing 3 Prestige update adds Mercedes-Benz and Bentley vehicles, more

Developer Firemonkeys and publisher Electronic Arts thus far issued two major content updates to Real Racing 3, enriching the experience by adding hundreds of new events along with an assortment of new vehicles.

Today, the dynamic duo released a third tentatively named 'Prestige' update along the same lines. If you're a fan of high-speed racing games, the Prestige update should make you happy.

The content pack features some high speed cars from Mercedes-Benz and Bentley, more than 180 new events, twilight racing and the highly requested Time Trial mode. I've included more information and a video after the break...

iPhone leads customer satisfaction in Samsung’s home turf of South Korea

There's nothing like winning over your competitor's hometown audience. Apple, accustomed to topping nearly every customer satisfaction survey, must take particular pleasure in being named best by smartphone owners in South Korea, home of rival Samsung.

The survey found even a year after purchase, iPhone owners were more satisfied overall, as well as happy with the repair experience. Customer satisfaction is an often-cited metric by Apple CEO Tim Cook, a quality in which some see him well-suited...

BRIC nations to overtake US as top smartphone markets by 2018

So-called BRIC nations (Brazil, Russia, India and China) are set to dominate smartphone market share by 2018, comprising four of the top seven markets, according to research released Tuesday. As a result, smartphone shipments to the US and Western Europe are forecast to drop to 33 percent of the smartphone market share, down from the current 39 percent.

At the same time, the top five countries in 2018 will account for just over half - 51 percent - of smartphone shipments globally. BRIC nations will account for a third of the shipments, according to ABI Research. The changing landscape means smartphone makers will need to keep pace...

Reeder update enables Feedly and Feed Wrangler on iPhone

Silvio Rizzi's RSS client for the Apple platform, Reeder, has built quite a loyal following. It's one of the first full-featured RSS readers on the iPhone which won me over with its elegant and sophisticated user interface, clever use of gestures and the ability to efficiently manage hundreds of feeds without crawling to a halt.

Silvio has been diligently updating the software with new features and today he pushed a new version which enables two popular Google Reader replacement services just as Google's web-based RSS client went offline yesterday...

Apple patents smart bezel display

Apple may have found a way to maximize display space for touch input while minimizing the size of wearable devices such as the long-rumored iWatch. What's more, the innovation could be thanks to Kodak, a photography pioneer which Apple's iPhone and other smartphones, largely put out of business.

In a patent granted Tuesday by the U.S. Patent and Trademark Office, Apple describes a touch-sensitive bezel that surrounds a device's main display. The smart bezel is able to offer users additional space for a display area or even cover portions of a display, providing greater flexibility...

LinkedIn app updated with new search and discovery features

LinkedIn has updated its native iOS app this afternoon, bringing it to version 6.1. This is the first substantial update the social network has posted for its mobile client since it was completely overhauled back in April.

Today's release includes a number of improvements, but perhaps the biggest change is the new search feature. Users can now use the app to find and discover people, jobs, companies and groups. More after the fold...

Apple to launch ‘Back to School’ promotion this week, include iPhone for first time

Multiple sites are reporting this morning that Apple is set to launch its annual 'Back to School' promotion in the United States, and several other countries this week. In fact, the popular sale could kick off as soon as tomorrow.

Apple runs the Back to School promotion at various times in different countries, depending on their respective educational calendars. But the program launching this week is said to include the United States, Canada, and Europe...

BlackBerry death watch begins ticking after touch screen fiasco

I'm not sure which is worse, BlackBerry described as the smartphone equivalent of MySpace or the Canadian company being verbally parted-out like a 1991 Yugo. Both followed Friday's 28 percent slide in BlackBerry stock prices after the company missed Wall Street expectations for sales of the Z10 handset.

Introduced in January, the touch-screen device was supposed to get BlackBerry into a game so far dominated by the iPhone and Android. Instead, the BlackBerry deathwatch began ticking as Wall Street investors slash expectations, the company itself stops talking about declining subscribers, and former Apple CEO John Scully suggests the smartphone maker stop making phones...

Apple enforcing iOS 7 beta gag-order on retail employees

As we told you last week, Apple is now seeking feedback on iOS 7 and OS X Mavericks from its retail employees. The program apparently has gotten off to a great start, but now the firm seems to be tightening access to iOS 7 betas and warning store employees they could get fired if a customer is shown the updated mobile operating system before its official unveiling this Fall.

Employees at Apple's retail locations using the beta are being contacted by Human Resources to ensure the test version was obtained through the iPhone maker's official developer's program, not from a third-party, according to a Monday report...