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Apple airs new ‘Plastic Perfected’ iPhone 5c ad

Apple has aired a new ad tonight for its all-new iPhone 5c handset. The spot is entitled 'Plastic Perfected,' and it focuses on the device's bright colors and the polycarbonate material used to make its outer casing.

The commercial is a significant departure from Apple's recent TV adverts, as it features no dialogue or voiceover. All you hear is a catchy song play in the background as you watch liquid morph into the iPhone 5c...

Sprint taking $100 off iPhone 5c and 5s models for new customers

With both new iPhones coming to Verizon, Sprint, AT&T and T-Mobile this week, expect to see providers put in a little extra effort to lure in new customers. After all, this is the first time ever that Apple's popular handset will launch on all 4 major US carriers.

Sprint, for example, announced today that it will be offering a $100 instant credit to folks porting in their number to their network from another carrier. And that credit can be used toward the purchase price of the iPhone 5c or 5s, essentially knocking $100 off...

Apple to devs: we want your 64-bit apps ASAP

With its new flagship iPhone 5s, Apple is ushering in an era of 64-bit computing on smartphones, an unexpected move which has left rivals such as Samsung scrambling to release mobile devices running 64-bit processors at some point in 2014 - with absolutely no clear idea of how the hardware and software will work together to improve their apps.

In the meantime, Apple is now asking its registered iOS developers to optimize and submit their warez for the device's 64-bit A7 chip...

Pre-ordered iPhone 5c cases begin arriving

Alongside the all-new iPhone 5c, Apple unveiled six new colorful cases for the handset last week. The company has taken some heat over their radical design, but it believes they'll provide customers with an easy way to customize their devices.

Made from silicon, with 35 small holes punched in the back, the accessory went on sale right next to the iPhone 5c pre-orders last Friday. And although the phone itself won't start hitting doorsteps until Friday, some have already received their cases...

Web logs show Apple testing iOS 7.0.1, iOS 7.1

Apple won't be releasing iOS 7 to the public until Wednesday of this week, but it's already believed to be widely testing multiple versions of future updates. This according to the web analytics of iDB and other websites.

The web logs show that sites starting receiving hits from devices running everything from iOS 7.0.1 to iOS 7.1 back in August, with traffic increasing in early September. And all of the activity is coming from Cupertino...

Rockstar releases Grand Theft Auto V companion app ‘iFruit’

It's been a long time since I've been as excited about a game release as I am about Grand Theft Auto V. Set to go on sale at midnight tonight, the fifth installment in the popular GTA series looks impressive from every angle.

Ahead of tomorrow's launch, Rockstar has released a companion app today for GTA V called 'iFruit.' Available on both the iPad and iPhone, the app offers several useful features like the ability to customize in-game vehicles...

China Unicom announces taking 100,000 iPhone 5s/5c reservations

As Apple fans in Japan batter the storm camping out in front of the local Apple Store ahead of Friday’s launch of the new top-line iPhone 5s and the colorful plastic iPhone 5c, journalists have been playing somewhat of a guessing game regarding iPhone 5c pre-orders (the 5s isn't available for pre-order).

What's the new milestone going to be and will it shatter previous iPhone pre-orders are the questions occupying the collective minds of Apple watchers as pundits have been holding their breath for an Apple press release. In the meantime, China Unicom has released some cold hard numbers...

Japanese typhoon can’t stop fans waiting for new iPhones

Would you brave a tornado or hurricane to be first in line for Apple's newest iPhones? That was the situation in Japan, where Tokyo consumers camped out in front of the local Apple Store ahead of Friday's iPhone 5s/5c launch. Luckily, Apple employees let the fans inside just before a typhoon struck.

Along with shelter from the storm, drenched fan boys and girls were given complimentary water, according to a local report. Customers were "so moved" by Apple's gesture, according to a YouTube user who uploaded a video of the weather. Japan's largest carrier NTT DoCoMo becomes the latest provider in that country to sell the Apple smartphone...

iPhone 5c shipping times begin to slip

It's been three days since Apple started taking iPhone 5c pre-orders on Friday at 12:00am Pacific time and shipping times for some models are now slipping to next month.

Cody already told you that the unlocked 16GB yellow model was the first to sell out and now comes word that Apple is continuing to push back shipping estimates for various other models.

And to think naysayers made fun of the colorful handset, dismissing the lineup on the basis of the iPhone 5c being nothing more than a repackaged iPhone 5...

Apple posts official iPhone 5s/5c schematics

Just as it did last year ahead of the September iPhone 5 debut, Apple has now posted the official schematics detailing the design of the iPhone 5s and iPhone 5c ahead of their Friday availability.

A pair of documents provide the blueprints for both new iPhones, including the dimensions, button layouts and the so-called keepout areas so accessory and case makers can design their products accordingly.

The iPhone 5s schematics is largely similar to the iPhone 5 due to the design similarities shared between the two handsets. The interesting takeaways include Apple's requirements regarding the Touch ID sensor and the radio transparent windows related to the iPhone 5c and its tweaked antenna design...

Sprint said to be preparing new ‘One Up’ early upgrade program

You knew this would happen sooner or later. Following in the footsteps of T-Mobile, AT&T and Verizon, it looks like Sprint is preparing to enter the 'early equipment upgrade' club with a new program called 'One Up.'

Much like T-Mobile's Jump or AT&T's Next, One Up is a program that will allow Sprint customers to pay for their devices in monthly installments. And after a year, they'll be able to trade them in for an early upgrade...

iOS 7 GM brings camera burst mode to your iPhone

Among the many improvements Apple has made to the iPhone 5s is its redesigned rear camera. It seems like everything on the iSight shooter has been updated, from hardware to software—which includes new slow motion video and continuous burst modes.

And as it turns out, folks with the just-released Golden Master version of iOS 7 can play with the latter feature right now. Simply open up your Camera app, and when you go to take a photo, hold your finger down on the shutter to take continuous, rapid shots...