iPhone 6s

T-Mobile announces ‘Lifetime Coverage Guarantee,’ new iPhone 6s promo

Following Apple's major iPhone 6s event yesterday, T-Mobile on Thursday made some big announcements of its own. In both a YouTube monologue and press release, company CEO John Legere introduced a new 'Lifetime Coverage Guarantee' and iPhone 6s program.

As its name suggests, the Lifetime Coverage Guarantee essentially ensures your happiness with T-Mobile's network. The offer says that if at any point you aren't completely satisfied with the service on your iPhone 6s, you'll get a refund for up to a full month of service.

Apple’s iPhone 6/6 Plus cases will fit the new iPhone 6s/6s Plus models

Considering the amount of people who have asked us if their cases will be compatible with the new phones, it's worth underscoring that Apple's own case lineup for the iPhone 6 and iPhone 6 Plus will indeed fit the new iPhone 6s and iPhone 6s Plus, and vice versa.

As iDownloadBlog reader Adam Baligian observed on Twitter, Apple's own iPhone 6s Accessories webpage states that existing cases “fit snugly and your iPhone 6s or iPhone 6 still feels incredibly slim,” even with the case on.

iPhone 6s achieves same run time with a smaller 1,715 mAh battery

Despite having a smaller battery capacity, the new iPhone 6s and iPhone 6s Plus achieve the same battery life as their predecessors, the iPhone 6 and iPhone 6 Plus. PhoneArena spotted a scene in Apple's promotional video showing a 1,715 mAh lithium-ion battery, a reduction from the 1,810 mAh package inside the iPhone 6.

But as per Apple's Tech Specs webpage, the iPhone 6s provides the same ten hours of 3G or 4G data use, eleven hours of video playback and fourteen hours of talk time on 3G as its predecessor, the iPhone 6.

Samsung and Sony take swipes at Apple’s ‘Hey Siri’ event announcements

Following Apple's action-packed media event yesterday which saw introductions of the iPhone 6s and iPhone 6s Plus smartphones with 3D Display technology, the new iPad Pro with Apple Pencil, the much improved Apple TV and more, both Sony and Samsung took to social media to poke fun of Apple's latest innovation.

As you may have guessed, Samsung especially took swipes at Apple's stylus, which isn't surprising given Steve Jobs' famous “If you see a stylus, they blew it” quote and the fact the Galaxy maker pioneered stylus-enhanced phablets with its Note lineup.

New iPhones, iPads and Apple TV: a roundup of today’s announcements

That's all, folks. Apple's highly anticipated 'Hey Siri' event has come and gone. All announcements have been made, all products have been unveiled, and we finally got a glimpse of long-rumored, top secret Apple projects like the super-sized iPad Pro and the new Apple TV.

A lot has happened in the last several hours, and we understand it can be difficult to keep track of everything throughout the day. So as usual, we've put together an awesome roundup of everything important you need to know from today's event and subsequent reports.

Hands on with the iPhone 6s, new Apple TV and iPad Pro

By now you probably feel like you know everything there is to know about Apple's new iPhone, Apple TV and iPad Pro, but thus far, you've only seen the devices from either afar or in marketing materials. Sure, all products look good in staged or rendered settings, but what are they like in real life?

Following today's event, Apple gave a select group of journalists the chance to spend some hands on time with the aforementioned iPhone, set-top box and iPad, in an effort to garner some initial feedback. So naturally, we’ve rounded up some of these first impressions in a single, digestible post.

3D Touch: how Peek and Quick Actions will change how you interact with your iPhone

As part of today's event, Apple announced the new iPhone 6s and iPhone 6s Plus with 3D Touch technology, a hardware and software combination that tracks how much pressure is being applied to the display and carries out different functions based on various levels of pressure. Also announced was the Taptic Engine in Apple's new 6s iPhones, which brings the addition of subtle taps, deepening the experience of 3D Touch with a haptic feedback element. Apple likens 3D Touch's new Peek and Pop actions to the legacy Tap, Swipe, and Pinch Multi-Touch gestures, but with a third dimension of functionality, bringing about the "3D Touch" moniker.

Weight, size, and battery life: how iPhone 6s and iPhone 6s Plus compare to their predecessors

As of today's big launch announcement, Apple now has four really powerful smartphones in its lineup, not including the entry-level iPhone 5s. At the lower end of the totem poll, there's the iPhone 6 and 6 Plus. At the top of the lineup are the just-announced iPhone 6s and iPhone 6s Plus.

How do all of these devices compare? What about things like battery life, size, and weight? In this comparison post, I'll breakdown the differences between each of Apple's iPhone offerings.

Have a look at Apple’s new iPhone docks and cases

In addition to the new iPhone 6s and 6s Plus, Apple on Wednesday announced new accessories for its next-generation handsets. The products didn't get much stage time, but listed on Apple's website are a new Lightning dock, leather and silicon cases, in new colorways.

The new dock is very similar to the one Apple announced in May, except now it's available in iPhone-matching colors Gold, Rose Gold, Space Gray and Silver. It's compatible with all late-model iPhones and iPod touches, and will be available for online order today for $49.

Watch Apple’s sleek promotional videos for everything it announced today

In addition to refreshing product webpages on its website with detailed information about the iPhone 6s and iPhone 6s Plus, the iPad Pro, the Apple Pencil, the new Apple TV and more, a batch of promotional clips providing an even closer look at the new products have surfaced on Apple's YouTube channel.

We've embedded all of them for your pleasure so give these videos a watch and join us for the discussion in the comment section.