Twitter, the popular micro-blogging service, on Monday said it started testing a new Buy button with a small percentage of its users in the United States.
The company said the feature, which allows users to buy products directly from the tweet, is part of a broader effort to make shopping from mobile devices “convenient and easy, hopefully even fun”.
Launch partners include Fancy, Gumroad, Musictoday, Stripe and many more. Users will get access to offers and merchandise “they can’t get anywhere else,” with the ability to buy stuff directly in Twitter's mobile apps for iOS and Android.