India

Apple refrains from iPhone price hike in India following unprecedented rupee drop

Christian Zibreg ∙ September 10, 2013

Even though India is home to 1.24 billion people and is part of the emerging BRIC markets, high import taxes and a number of other factors have contributed to often too high prices of consumer electronics products such as smartphones. The off-contract iPhone 4S which costs $450 in the United States, for example, used to be desperately out of the reach for most of that nation’s consumers.

Realizing its mistake, Apple has tweaked its pricing tactics in the country and started offering installment plans and other benefits. According to a new report, the iPhone maker also decided to eat into its high iPhone margin in order to preserve the current iPhone pricing in India whereas Samsung has chosen to raise prices due to Indian rupee’s unprecedented plunge...

Apple loses ground in low-cost markets of India and China

Ed Sutherland ∙ August 6, 2013

We've often written about calls for Apple to produce a low-cost iPhone suitable for emerging markets, such as China and India. Now comes even more evidence for such a move as China and India are among the world's top three smartphone markets and are estimated to become the leading markets for smartphones by 2018.

Even more worrisome is Apple's declining share of those markets. In China, Apple's most important market, the iPhone fell from fifth place to seventh as local smartphone makers Huawei and Xiaomi grab more share. Meanwhile, in India, rival Samsung has more than a third of the smartphone market, which Apple has heavily invested in terms of marketing resources and newly-designed payment options...

High-end smartphone market gone, warns analyst

Ed Sutherland ∙ July 22, 2013

Welcome to the commoditization of smartphones, or the Emachining of the iPhone. As the handsets move from only the hands of first-adopters to something even your grandma owns, prices are plummeting. It is to the point where one analyst declares the end of the high-end smartphone gold rush.

The average price of a smartphone has fallen nearly $100 in the past year as consumers dismiss talk of 4G and other technical debates, concentrating on just one question: is it good enough and within reach of their wallet...

BRIC nations to overtake US as top smartphone markets by 2018

Ed Sutherland ∙ July 2, 2013

So-called BRIC nations (Brazil, Russia, India and China) are set to dominate smartphone market share by 2018, comprising four of the top seven markets, according to research released Tuesday. As a result, smartphone shipments to the US and Western Europe are forecast to drop to 33 percent of the smartphone market share, down from the current 39 percent.

At the same time, the top five countries in 2018 will account for just over half - 51 percent - of smartphone shipments globally. BRIC nations will account for a third of the shipments, according to ABI Research. The changing landscape means smartphone makers will need to keep pace...

India overtakes Japan as third biggest smartphone market

Ed Sutherland ∙ June 26, 2013

For years, the big three smartphone markets have been China, the U.S. and Japan. India now has knocked Japan out of the third spot due in part to better distribution and increased attention from Apple and Samsung, a research firm said Wednesday.

India has recently been in the spotlight as the two smartphone giants battle over the nation's growing interest in adopting the more powerful mobile phones. As a result, consumers are bombarded with an array of buying options, perhaps explaining why Strategy Analytics is reporting 163 percent smartphone growth in India, four times the global average...

New pricing tactics is working: iPhone sales in India surge 400 percent

Ed Sutherland ∙ Updated April 11, 2018

India has become Apple's test bed for emerging markets, with the company rolling out a series of discounts and payment plans in order to entice purchases and improve its market standing in the 1.24 billion people market.

These efforts are paying off as iPhone sales have risen 400 percent over the past four months.

That's a dramatic increase over prior iPhone numbers in India, where sales only reached a meager 70,000 to 80,000 handsets a month. The key to such a notable jump: Apple has "figured out" the Indian market, which until now has viewed the iPhone as out of the reach of most of that nation's consumers...

Apple offers iPhone discount to India’s students

Ed Sutherland ∙ May 20, 2013

In yet another attempt to capture the nascent smartphone market in India, Apple is now promoting discounts for students. Students can receive $144 on an iPhone when they trade in their old smartphones. Apple and Samsung have engaged in a marketing struggle, both rolling out installment plans to encourage Indian buyers of rival smartphones.

The iPhone maker also announced a cash-back deal when Indian consumers use American Express to purchase an iPhone 4, 4S or 5 before June 10, according to a Monday report...

Apple missing some 2.8 billion potential iPhone customers due to carrier demands

Ed Sutherland ∙ May 6, 2013

Much talk surrounding Apple has centered on a cooling consumer demand for its flagship product, the iPhone smartphone. However, it may be time to shift the narrative to feet-dragging by a number of global operators that could hold the key to as many as 2.8 billion iPhone customers, according to a Monday report.

Instead of a slowdown in demand, a Monday report by Bloomberg suggests the larger problem is vastly limited access to customers. Two numbers go far to tell the story: 240 and 800. While Apple has 240 carrier agreements throughout the world, rival Samsung has inked deals with virtually every of the 800 wireless providers. Indeed, Apple is lacking agreements to boost sales of the iPhone in some of the most-populated regions, including China, Japan, India and Russia...

Apple vs Samsung price war in India

Ed Sutherland ∙ Updated April 14, 2018

In another era, Apple and Samsung would be competing gasoline retailers, locked in a war to entice more automobiles to the pump. Update the picture to the 21st century, replace gas with smartphones and you have the modern-day equivalent of a price war playing out in India, according to a Wednesday report.

Android-based Samsung smartphones initially had the majority of the India market to itself. However, now Apple is shaking things up by offering discounts on its iPhone 4 - a move fueling the company's challenge of rival Samsung.

The South Korean company has responded with discounts on its Galaxy family of products - on top of the current payment plan. Both companies are jockeying to control a market full of potential smartphone buyers...

iPhone 4 discount triples India sales in under a week

Ed Sutherland ∙ April 12, 2013

More positive feedback on Apple's efforts to reshape practices in the face of emerging markets. Sales of the iPhone 4 in India tripled in only five days, following a trade-in program. The program is viewed by some as a "disguised discount" but the results are obvious for Apple and its plans to compete in a nation where smartphone sales are just taking off.

Although India does not have a subsidy program to soften the blow of a full-priced iPhone, Apple has found a way to reduce the sticker shock by sharing the handset's cost with a growing network of India's retailers...

Apple to triple retail presence in India by 2015, own stores still improbable

Ed Sutherland ∙ March 26, 2013

After realizing India's potential, Apple is now acting to catch up with rival Samsung. The latest sign of Apple's new-found interest: a Tuesday report claiming the iPhone maker plans to open 200 exclusive stores in the country, tripling the number of locations now available to India's mobile consumers.

The push into retailing for Apple reportedly includes importing suppliers to help local franchisers adopt the iconic sleek glass design of other locations selling iPhones, iPads and other devices from the Cupertino firm. Apple's retail efforts follow a turn-around in iPhone sales marked by direct-to-consumer sales and other marketing adjustments...

Apple trailed 2012 tablet shipments in India – that is, if you counted phablets

Ed Sutherland ∙ March 8, 2013

Many observers view India as the next China. There is huge potential waiting for the smart device player able to offer India's mobile consumers a low-cost, prepaid product. In just the latest example of analysts scrambling for data to define the market, new research coming from India suggests an explosion of tablet sales - until you dig into the details.

According to India-based CyberMedia Research, tablet shipments in the world's second largest market rose to 3.11 million units by the end of 2012. Demand was particularly on fire during the last two quarters with around 1 million tablets shipping. Although Apple was reported in third-place behind Samsung and an Indian manufacturer, there's a question of whether researchers counted tablets or a cross category of smartphones nicknamed 'phablets'...