Google

Google is trying to work around Apple’s new privacy permission prompt

Google and its ad industry partners are not liking Apple's upcoming tracking prompt in iOS 14. The company's been dragging its feet with adding data privacy disclosures to its iPhone and iPad apps on the App Store. And now, Google says it will stop using a device’s unique IDFA (Identifier For Advertisers) to avoid showing the new privacy permission prompt in iOS 14.

YouTube, Gmail, Search, Maps and other major Google apps still missing Apple’s privacy labels

At the start of 2020, we chastised Google for failing to update the vast majority of its iPhone and iPad apps on the App Store with the new privacy labels that became mandatory in mid-December. And even though Google keeps insisting that it's not really attempting to take a stand against the new privacy feature from Apple, its recent actions suggest otherwise.