The differences between Apple and Google’s strategies in the mobile space couldn’t be more obvious. One company is making a big bet on privacy. The other, is making a big bet on everything but privacy. These strategies give each companies different priorities, and mobile payments is once again a clear illustration of that.
Apple clearly states that absolutely no data is collected or shared when making purchases with Apple Pay. As Tim Cook said before, the transaction is just between you and the merchant. No one in between. Your privacy is one of Apple’s priorities.
Google, on the other hand, has different priorities when it comes to mobile payments. Based on its long-time business model, Google wants to collect data about what you buy so it can serve you more targeted ads.