Apple is running a new promotion in its retail stores in the United States and United Kingdom, treating anyone who'd sign up for Apple Pay this week to a free $5/£5 iTunes gift card, according to MacRumors which first caught wind of this news.
Free money is always appreciated, more so given that iTunes credit can be used for any purchase made in an Apple Store, whether purchasing an accessory, an Apple product or an iTunes/Apple Store gift card.