In another sign that Apple under Tim Cook's leadership is opening up a little bit more in a stark departure from the notoriously secretive operation it'd been under the Steve Jobs regime, Wired's Steven Levy was able to get a rare inside look at Apple’s newest data center in the Nevada desert and a massive solar field in Yerington that "takes up as much space as a sizable suburban backyard"...
Apple's brick-and-mortar stores in the United States and around the world will celebrate the upcoming Earth Day next Tuesday, April 22. According to a new report Thursday, Apple's Cupertino, California campus will also join the celebration with a major internal event on April 22 focused on 2014 Earth Day.
This year's Earth Day, prefixed with Green Cities, is focused on environment-friendly buildings, transportation and cities. Apple Stores will change their logo color to green to mark the occasion. More info right after the break...
Apple has quite the history with environmental organization Greenpeace. The outfit has panned the iPad maker several times over the years for using toxic chemicals in its products and other non-green practices—it even staged a protest outside of its Cupertino headquarters back in 2012.
A lot has changed over the years, however, and this week, instead of protesting Apple, Greenpeace took to the skies to praise it and other companies for helping build 'a greener Internet.' That image you see above is of a blimp that the environmental advocacy group flew over Silicon Valley...
Apple's Senior Vice President of Operations, Jeff Williams, has issued an internal memo to Apple employees following the company's newly published 2014 Supplier Responsibility Report. Williams was promoted to the position as Tim Cook's long-time right hand man. Before being named CEO, Tim Cook used to run Apple's vast network of suppliers and manufacturer for years.
This is the first time Williams penned an internal memo to troops regarding Apple's environmental strides. The full contents of the memo can be read after the break...
We all know that Apple's new Mac Pro is smaller than its predecessor, and in most instances more powerful, but did you know that it's also far more green as well? The Cupertino company released an Environmental Report today on its latest desktop saying just that.
According to the report, the new Mac Pro uses less than half of the allowed energy limit under Energy Star requirements, thanks to its various power-efficient components. And it also requires 68% less power than the previous-generation Mac Pro while in idle mode...
Apple is one of the of the largest [non-utility] clean energy generating companies in the country. According to a report from March of this year, it's achieved 100% renewable energy in all of its data centers, and 75% in corporate buildings.
Of course, its crown jewels are the solar panel and biogas fuel cell farms that run its Maiden, North Carolina data center—two of the largest of their kind in the US. And a recent report from GigaOM takes a closer look at these NC facilities...
In his efforts to help Apple's stalling green initiatives hit the ground running, CEO Tim Cook looked for some outside help and in May hired Lisa Jackson. Formerly the Administrator of the Environmental Protection Agency (EPA), Jackson is charged with overseeing iCloud data centers and Apple's other environmental projects and reports directly to Cook.
Speaking earlier today at the sustainability conference VERGE in San Francisco, she noted that “Tim Cook didn’t hire Lisa Jackson to be quiet and keep the status quo” and shared a few updates concerning Apple's clean energy strides.
Plus, she detailed what the company's been doing to upgrade its dirty iCloud data centers to cleaner and renewable energy sources. I have the full breakdown for you right after the break...
Apple updated its supplier page late last night, saying that it has decided to head up a "fact-finding visit" to Bangka Island, Indonesia to address concerns on whether or not its suppliers are sourcing tin from unregulated and illegal mines.
Bangka Island is one of the world’s premier tin-producing regions. But the area has also been linked to illegal tin mines that are, among other things, responsible for the destruction of tropical forests, coral reefs and fishermen’s livelihoods...
A filing Monday by NV Energy with the Public Utilities Commission revealed that Apple will pay for construction of an 18-megawatt photovoltaic solar plant to power its northern Nevada data centre. The company has now officially announced the facility in its 2012 Environmental Footprint Report, writing it will be "every bit" as environmentally responsible as its data center in Maiden, North Carolina. The Fort Churchill Solar Array, as it is called, could create hundreds of jobs during the construction period...
According to a new report, Apple is looking to team up with the Nevada utility company NV Energy to build a solar panel farm next to its Reno data center. The farm will span 137 acres and, like the company's two North Carolina arrays, the Reno one is expected to provide somewhere between 18 and 20 megawatts of power...
Apple has long been criticized by environmental organizations for its lack of effort to reduce its carbon footprint. The criticism got so bad at one point, that Steve Jobs himself felt that it was necessary to address the topic via an open letter on Apple's website.
But things have changed a lot since Jobs' infamous 'A Greener Apple' post. The company has taken several steps to become more environmentally-friendly, including constructing large solar farms, and apparently hiring the former administrator of the EPA...
Apple's data farm - which powers the company's cloud-computing efforts - is completely solar. That's the word from the iPhone maker, which Thursday released its annual Environmental Progress report. The progress comes only a year after Apple received a failing grade by Greenpeace International, whose members charged the iPhone maker used coal to power its cloud.
Apple also announced 75 percent of power to its worldwide corporate offices come from renewable sources such as solar, wind and geothermal. That is more than double the sustainable energy of two years ago, when the company announced 35 percent of power in its corporate suites was renewable...