One of the biggest new features Apple brought to the iPhone lineup last year, was support for shooting video on the smartphone lineup in Dolby Vision high dynamic range (HDR). It made shooting video on the smartphones even better, helping the lineup standout in a competitive field. However, actually watching that content via third-party sources wasn't readily available. Until now.
A bit of a back-and-forth earlier this year had some folks interested in listening to Netflix content with Spatial Audio support excited for the future -- and then not so much. However, it turns out it was all a bit of misdirection on Netflix's part, because while the streaming company said it wasn't testing support for the feature, the feature is now live anyway.
With the arrival of Spatial Audio with Dolby Atmos in Apple Music earlier this year, the expectation was that the feature would work with a variety of different Apple-branded devices right out of the box. And that's certainly the case (especially with Lossless audio quality). But it turns out Apple has had to revise the list of supported devices that support the upgraded listening experience from the built-in speakers.
Earlier this year, Apple Music added two features that have quickly picked up plenty of attention. Lossless quality and Spatial Audio with Dolby Atmos. For Apple Music subscribers on Android, however, the wait has been a little longer. It has finally ended, though.
It has already been over two months since Apple announced support for Spatial Audio with Dolby Atmos and Lossless audio in Apple Music. A month later it actually launched, and now the features are going live in India. It's been a long wait for folks in the region wanting to try these new elements out, but the wait is finally over.
Apple is now testing the latest Apple Music features for its Android client, including support for spatial audio and lossless audio, as well as automatic crossfading and other perks.
Spatial Audio with Dolby Atmos is one of the newest features available for Apple Music subscribers. The best part is that it's free, a boost to the audio experience without boosting the monthly price. Now, Apple's promoting the new feature in a brand new ad.
I can still remember what it was like hauling around a portable CD player with me everywhere I went back in my high school days. That was before MP3s really took off. Forking over money for some worthwhile headphones was worth it back then, maybe even more so than it is today for most use cases. But that digital takeover was inevitable, and, eventually, I was hauling around all sorts of different MP3 players instead of that CD player.
Before Apple got around to officially announcing Dolby Atmos support in Apple Music, along with Lossless Audio, it was the Apple Music Android app that hinted at its impending arrival. But then the rumor mill suggested that app wouldn't get support for the new feature. Now, here we are and Spatial Audio with Dolby Atmos is out there in the wild, and Android support is indeed in the works.
Yesterday, Apple unveiled the next big updates for its major platforms, including iOS 15. And the interviews discussion those things are probably coming soon enough. But Apple actually launched a new feature yesterday, by way of Apple Music.
Zane Lowe is currently Apple Music's co-head of Artist Relations, and also one of the service's most prominent radio hosts. So of course Apple would tap him to try and sell the idea of Spatial Audio for the music streaming service.
With iOS 15's announcement out of the way, it's time to get to AirPods.