Apple

Emails show Microsoft was willing to ‘turn Xbox-exclusive games into iPhone apps’

The App Store is a lucrative business. Not just for Apple, though. For the thousands of developers who host apps in the digital storefront, it can mean big earnings, too. If anything, it's just a way to get your name, company, app, or game out there in front of a lot of eyeballs. So of course Microsoft would very much want to make sure it's accessing every available avenue towards the digital storefront.