Even after The Wall Street Journal reported that Apple is working with cable providers on a digital set-top box, iTV rumors have continued to swirl. It's been that way for several months now, despite the fact that there's zero evidence.
A majority of the speculation has come from analysts, who point to supply chain channel checks and other sources as proof Apple is preparing to enter the TV industry. But after speaking with the company's top executives, this analyst says that an ATV set is very unlikely in the near future...