For years, the knock (unfairly) against Apple has been its slick marketing was what pushed sales. A report earlier this week put a dent in that urban myth, showing South Korea's Samsung outpaced the iPhone maker in terms of self-promotion.
Samsung spent $401 million to promote its mobile devices in the U.S. during 2012, above Apple's $333 million during the same period, according to the Wall Street Journal. Although Apple's brand is much better known, Samsung is pouring money toward raising brand awareness in the U.S. market, trying to overcome the lead the iPhone already has.
Indeed, Samsung's marketing budget may be cutting into its profits - spending that will only increase as sales of the company's smartphones climb, say analysts...