Microsoft has been running its #timetoswitch campaign for some time, to mixed results. The multi-pronged effort spans television, print, online and social media channels as Microsoft positions Windows Phone as the next big thing.
Part of that effort is a recent iPad trade-in campaign seeking to steal sales from Apple by inviting iPad users to trade-in their tablet for up to $200 in Microsoft Store credits. That's just the tip of the iceberg: Forbes writes today that Redmond is prepping to add the iPhone to the promotion...