T-Mobile is once again looking to upend the “hopelessly broken wireless industry” with the announcement of a brand new initiative designed to give customers the freedom to upgrade to a brand spanking new handset whenever they like, up to three times a year, with no waiting period or upgrade fees and in exchange for one low monthly phone payment.
The new service, dubbed JUMP! On Demand, was announced during T-Mobile's Un-Carrier Amped event on Thursday.
Customers can trade in their existing phone for a select new device up to three times a year with no waiting period, in return for 18 monthly payments alongside the standard cost of a service plan. JUMP! On Demand launches in select stores beginning this Sunday, June 28.