Siri competitor Alexa has come to the world's most popular smartphone via an incoming update for Amazon's shopping app for iPhone and iPad. The release marks the first time Amazon's personal assistant has supported non-Alexa hardware.
Just tap the mic in the app's search bar to ask Alexa questions, get weather updates, shop and search items, order and track products, play music, use Alexa Skills and Smart Home features, and much more.
By sneaking Alexa into its iPhone app, Amazon's made it possible for Apple customers to experience its Siri rival in full glory without needing to buy an Echo speaker.