Apple Store

Apple to host iPhone upgrade event this week

Folks looking to purchase a new handset soon may be interested to hear that Apple is expected to host an iPhone upgrade event this week at its retail stores. The news comes from 9to5Mac, who says the company will begin emailing owners of older iPhones tomorrow, notifying them of the program.

According to the report, the move is part of a larger effort to boost handset sales and the promotion will kick-off on May 8th. The deal will be offered in a number of states across the US, and will 'blend nicely' with Apple’s retail store-based iPhone trade-in program it introduced in August of last year...

Apple’s new retail chief Angela Ahrendts awarded $68 million in stock

Talk about a signing bonus. After officially joining Apple last week, word got out today that Angela Ahrendts has already received 113 thousand units of restricted stock. At today's prices—remember, APPL is back up around $600—the shares would be worth roughly $68 million.

This makes the company's new SVP of retail and online stores one of the highest-paid executives in the industry, but of course, she'll have to wait to cash in. According to a filing with the U.S. Securities and Exchange Commission, the full amount won't be available until 2018...

Angela Ahrendts starts role as SVP of Retail and Online Stores at Apple

Angela Ahrendts has left fashion retailer Burberry and started her new position at Apple as the Senior Vice President of Retail and Online Stores, according to an update to Apple's Executive Profiles website on Friday.

Tim Cook, CEO of Apple, confirmed on the company's quarterly earnings call last week that Ahrendts would be starting at the Cupertino-based company this week, following now-false rumors she would be staying on at Burberry until June.

Apple Store logos revamped with green leaves for Earth Day

Apple has apparently begun revamping some of its Apple Store logos with green leaves tonight, in honor of Earth Day. The annual event, which falls on April 22nd, is used to promote environmental protection and the overall improvement of the health of the environment, via demonstrations, organized events, and more.

The move shouldn't come as much of a surprise, as we already knew Apple was planning some kind of celebration for Earth Day at select retail locations. We also saw a major PR push from the company yesterday regarding its environmental efforts, including new hardware recycling options and a video with Tim Cook...

Retina iPad mini refurbs now available

Apple's iPad mini with Retina display is great until the reality hits you in your face with a lofty price tag of four hundred bucks for the entry-level model with just sixteen gigabytes of storage and no cellular connectivity. From time to time, Apple makes good-as-new gear such as iPads and MacBooks available for purchase at reduced prices via the refurbished section of its Online Apple Store.

And now, for the first time the company's iPad mini with Retina display is available refurbished, too, starting at $419 for for the Wi-Fi model with 32 gigabytes of storage. That's sixteen percent off for a cool $80 savings over the list price. The 64GB Wi-Fi refurb costs $509, or $90 less versus standard pricing for brand new models...

Apple’s iPhone trade-in program extends to Germany

Apple's own iPhone trade-in program is now available across company-owned online and brick-and-mortar retail outlets in Germany. Now available via the Online Apple Store and through Apple's free Apple Store application for the iPhone and iPad, the initiative allows German shoppers to trade-in their existing device in good condition and receive a gift card worth up to €230, or about 315 in US dollars.

Like in the United States, German customers can then redeem the amount on the gift card against a new iPhone purchase to help bring down the upfront cost of the hardware. Your existing devices get disposed of in an environmentally friendly way instead of ending up in landfills...

Apple launches cheaper 8GB iPhone 5c

As expected, Apple has launched an 8GB version of its iPhone 5c this morning. The handset popped up on UK carrier O2's website a few moments ago, priced at £50 on contract. That's a little over $80 in USD, and between £50 and £100 cheaper than the 16GB model.

Apart from the smaller storage bin, the new iPhone 5c is identical in every way to the handset that Apple introduced back in October. It still has a 4-inch Retina display, the powerful A6 processor, and an 8-megapixel camera. And yes, it's still unapologetically plastic...

Both Apple Store apps updated with various improvements

Apple has pushed a pair of tiny updates to its two Apple Store clients (iPhone and iPad versions are separate downloads) this afternoon. The updates bring the two apps to version 2.9.2 and 1.1.1 respectively, and include various improvements.

On the iPhone side, Apple has improved notifications for folks using the app in retail stores—users can now view notifications from within the app and on the Lock screen. And as for the iPad, Apple has added the ability to gift card purchases...

Apple Store app is giving away free music

As an incentive meant to drive customers to buy their iPhones straight from one of Apple's retail stores in the United States rather than from carriers and other retailers, Apple last August started offering free digital content through its Apple Store shopping app, a free download for the iPhone and iPad.

After offering Electronic Arts’ excellent take on the classic Tetris game last month, the iPhone maker has now updated its free content promo by replacing the block-dropping game with a few “exciting new tracks helping to define this year’s musical landscape".

Here's how to claim your free music now...

Tim Cook, Turkish president to attend opening of Apple’s Istanbul store on April 4

Earlier this year, Tim Cook traveled to Turkey to meet with the country's president, to reportedly discuss the opening of a retail store in Istanbul, research and development and other matters. The store opening is of particular significance, as it would be Apple's first in the region.

Well it looks like the talks were successful. According to Turkish Apple blog ElmaDergisi, Apple is set to open a retail store in Istanbul's Zorlu Center on April 4. And as proof of the gravity of the event, both Cook and Turkish president Abdullah Gül are expected to be in attendance...

Apple launches iPhone trade-in program in France

In August of last year, Apple introduced an official trade-in program for iPhones. The deal gives customers an affordable way to upgrade to a new handset by getting store credit based on the value of their current, working iPhone—up to $300 depending on model and condition.

Initially, Apple only accepted trade-ins in-store in the United States, but it has since expanded the program to the UK and India. And yesterday, an Apple spokesperson confirmed that the company has rolled out the popular trade-in offering to a third country this week: France...