Despite a blitz of advertising and promotions, consumers across the globe are choosing Apple products during the run up to Christmas. After interviewing more than seventy shoppers in ten cities, Reuters reports consumers are not swayed either by Wall Street concerns or Madison Avenue come-ons. Instead, in shopping malls in the US, Europe and Asia, the key is Apple's simplicity.
Samsung - Apple's chief rival - is gaining no converts in shopping malls. Only in Singapore and Bangalore, India did Reuters find consumers picking Samsung products over the iPhone or iPad. In Mexico, despite having a mall covered with ads and displays promoting the South Korean firm's products, the iPad mini is selling like hotcakes...