Every company loves maximum profits. For years, Apple and Samsung have sold high-priced smartphones loaded with features that were eagerly snapped up by consumers in mature economies in North America and Europe. Now the two largest smartphone makers face a changing consumer profile where basic is best and inexpensive is in vogue.
Just days ago, research giant Gartner noted low-cost devices comprise the bulk of both firm's device sales, making questions of whether to sell 'cheap' handsets only a distant - and irrelevant - memory. Now comes fear from Wall Street that the salad days of smartphones are over for Apple and Samsung...