Amazon just wrapped up its news-packed event that saw the company update its Kindle lineup and add two new notable products to the mix: the Kindle Paperwhite with a stunning new display combining the best of LCD and e-ink technology and the Kindle Fire HD, a tablet meant to take Apple's iPad on the high-end.
You should care because Amazon has the ecosystem, the game plan and the devices to take on Apple from every angle. If you don't have time to read through our extensive coverage of Amazon's presser, have a look at two new ads that highlight headline features of the two new tablets...