I assume there was an eyebrow raise at "premium Lightning cables." Be ensured, the title is not intended to be click bait, rather a description of the actual product. After Apple switched from 30 pin, my arsenal of available cords depleted. Like many of our readers, I amassed a large number of 30 pin cables across the years.
Suddenly, I needed to reinvest in more cables. I grew accustomed to having a cable pretty much anywhere I sat for more than an hour. The folks at Moshi sent me a review unit of their Lightning cable, which is the same price as a standard Apple OEM cable, but offer a lot more in the way of rugged design and classy fixtures...