Facebook

Change the primary color of the Facebook app with FacebookUICustomizer

Facebook uses its signature blue color throughout its mobile app. This particular shade of blue stands out most in the thick navigation bar at the top of the app, but smaller elements throughout the app inherit this color too, such as the selected tab icon at the bottom of the app.

If you’re in the mood to change the blue accents of your Facebook app to another color, then you’re in luck. A new free jailbreak tweak called FacebookUICustomizer by iOS developer Wylliam Altman lets you paint the app any color you want.

Facebook is testing in-app GIF creator

As first spotted by The Next Web, Facebook is testing an in-app GIF creator with a subset of users of its mainland mobile app for iOS. The feature is available through the app's built-in camera and allows users to quickly create animated GIFs for sharing with friends and family.

You can also post the GIF to a Story or save it to your device.

GIFs can be spiced up using Facebook's range of built-in camera effects. According to the publication, any GIFs created through this feature are short, lasting only a few seconds.

As I mentioned before, the feature is only available to certain users.

We'll let you know when the in-app GIF creator launches for everyone. Until then, let us know in the comments section if you're part of Facebook's limited test of this feature.

Just a month ago, the social network rolled out the ability for users to express themselves better by posting animated GIFs in comments.

Download Facebook at no charge from App Store.

Facebook to respond to Apple’s AR efforts with untethered $200 Oculus VR headset in 2018

Apple's new ARKit framework for building augmented reality experiences for compatible iPhone and iPad devices is off to a great start and already Facebook is taking notice, according to a new report Thursday from Bloomberg's Mark Gurman.

The author claims that Facebook has been hard at work developing an inexpensive headset, code-named “Pacific”, that is expected to bring virtual reality experiences to the masses without requiring a beefy computer or a compatible smartphone.

“The idea is that someone will be able to pull the headset out of their bag and watch movies on a flight just the way you can now with a phone or tablet,” reads the article.

It should be priced aggressively at $200 and release at some point next year, representing “an entirely new category”. According to people familiar with the plans, the device will provide a similar interface to Samsung’s VR Gear that users could control by a wireless remote.

The headset should be powered by Qualcomm's Snapdragon mobile chip that would make it superior to Samsung's Gear VR headset in terms of gaming in virtual reality. Unlike the current Oculus Rift hardware, the upcoming gizmo won't include positional tracking technology.

An excerpt from the article:

This means that the device won’t be able to tell where its user is spatially, which is useful for tasks like virtual rock climbing. A future version of the product will have that technology, according to a person familiar with the plans.

According to sources, the headset will let users play immersive games, watch video, use social networking apps and so forth. It resembles a more compact version of the current Oculus Rift and will be lighter than Samsung’s Gear VR headset.

Handset maker Xiaomi and its manufacturers are said to build 2018's Oculus-branded device.

And later this year, Facebook allegedly plans to announce a more affordable wireless headset that it is betting will popularize virtual reality “the way Apple did the smartphone”.

Oculus spokesman Alan Cooper said via email:

We don’t have a product to unveil at this time, however we can confirm we’re making several significant technology investments in the standalone VR category.

Facebook's said it’s also working on yet another device, code-named “Santa Cruz” and best described as a wireless Oculus Rift “with the full power of the original device sans PC.“

Facebook acquired Kickstarter-funded Oculus startup in 2014 for about $2 billion.

IDC estimated that Samsung leads the pack in terms of VR device shipments with 22 percent of the global market for VR devices, followed by Sony, HTC and Facebook's Oculus Rift with about five percent of the market, or less than 100,000 units sold.

Facebook rolling out Messenger ads globally

Ads on Facebook's popular mobile chatting app, Messenger, are now available to advertisers globally, the company said today. Advertisers and brands will be able to add Messenger to their campaigns using existing tools and targeting options.

“A small percentage of people will begin to see ads in their Messenger Home tab towards the end of this month as we build ads inventory,” said Facebook. The social network will gradually extend Messenger ads to more people over the coming months.

Facebook company began injecting ads into people’s conversations on Messenger in the second quarter of 2016. Messenger lets brands send ads as messages to those who previously interacted with that company using the Messenger app.

Only folks who have voluntarily chatted with a business can be sent ads, for now.

https://messenger.fb.com/wp-content/uploads/2017/07/video-1499474456-1.mp4

When you tap an ad in Messenger's Home tab, you'll be sent to the destination the advertiser chose during the ad's creation, which can be either their official website or a Messenger chat.

The suite of Messenger ads also include sponsored messages and click-to-Messenger ads.

Sponsored messages let business re-engage with people who have started a conversation with them while click-to-Messenger ads drive users to a conversation after they interact with the ad in Facebook, Instagram or Messenger.

Facebook brings animated reactions, filters, masks and effects to Messenger calls

As part of celebrating its two billion monthly active users milestone, Facebook on Monday unveiled new video chat features for its mobile Messenger app, such as the beautifully animated reactions, interactive filters, masks and effects. “Video chats with your friends and family in Messenger just got a whole lot more fun,” said the firm.

You can use these new video features in one-on-one video calls, as well as in your group video conversations. The new capabilities let you easily share your emotions during a video call with one of the five Facebook reactions, alter your appearance (how about making your friend laugh with a bear mask?) by taking advantage of the many built-in filters and much more.

I like how reactions animate onto the screen and then disappear.

Many reactions have different versions, depending on whether your face is on or off the screen. For instance, tap the love reaction when the camera is facing you, then tap it again when the camera is facing outward to see the difference.

A variety of in-call filters are now available to Messenger users, ranging from subtle lighting tweaks to color changes, like black and white, red or yellow. Each one has a live preview so you can test it on yourself before letting others see it. Many new masks are available for video calls, too, including some with hidden effects that react to your facial movements.

From the Facebook blog:

We have also added animated effects, like falling hearts and twinkling stars, to give your video chats expressive flair. Check out what happens when you wave your arm in front of the camera while using one of those effects! Unlike reactions, masks and effects stay on the screen for the duration of the video chat (or until you take them off or switch to another one).

One of the best new in-call video features is the screenshotting ability.

During an one-on-one or group video call with one or more friends, tap the camera icon at the bottom to take a screenshot of your time together and share it with other friends via Messenger Day or other social media accounts

The image of your video conversation will be saved to your iPhone's Camera roll. Plus, you can quickly send the screenshot to the person or group that you’re video chatting with.

Check out the new Messenger video features in Facebook's video embedded below.

Earlier today, Microsoft started rolling out a much redesigned Skype for iPhone with a Snapchat-like Stories feature, dubbed Highlights.

Moreover, Skype for iPhone now lets you talk to Cortana and other chat bots, as well as post message and in-call reactions by adding huge emoticons, live text and photos with drawings to an overlay that appears on top of the call.

Facebook Messenger is available free on App Store.

Facebook passes two billion monthly active users

Facebook yesterday announced that more than two billion people are now actively using the service every single month. This is a significant milestone that will further solidify Facebook's position as the dominant social network and online identity system.

“We’re making progress connecting the world, and now let’s bring the world closer together,” said CEO Mark Zuckerberg. “It’s an honor to be on this journey with you.”

According to Facebook, more than 175 million people share a Love reaction daily.

On average, more than 800 million people like something on Facebook while over one billion people use Facebook Groups every month.

To celebrate bringing the world closer together, they've created a new personalized video which will appear in your News Feed.

You can also see it by visiting facebook.com/goodaddsup, where Facebook is featuring fun facts about how people are contributing to the community.

I visited the link and was greeted with the following message: “Your video isn't quite ready yet, but we're working on it”. I guess I better check back later.

Facebook added that its mobile app will now thank users for sending Love reactions, happy birthday wishes and creating groups as part of the milestone celebration.

The automatically generated thank-you message will appear in your News Feed.

Mark Zuckerberg recently communicated his company's brand new mission statement.

Speaking last week in Chicago at Facebook’s first Communities Summit, he said, “For the last decade we’ve been focusing on making the world more open and connected.”

He then introduced the company’s new mission statement: Facebook, he said, is a place “to give people the power to build community to bring the world closer together.”

Facebook bankrolling creation of its own video series, due later this year

Facebook has been hosting user-uploaded videos for a few years now, but the uploaded clips haven't generated enough advertising revenue to treat the social network as a primary distribution outlet for premium video entertainment.

To revert that trend, Facebook has started to bankroll the creation of its own video series that'll appear later this year via a new Video tab (also called Spotlight) that hasn’t been released yet.

A second tab is also in the works, devoted to the “more high-end programming”.

To help boost the initiative, the company has hired Ricky Van Veen, co-founder of comedy site College Humor, Netflix executive Sarah Madigan to acquire video programs and former MTV executive Mina Lefevre to oversee the development of new shows.

According to Bloomberg, the company “is closing deals” for its first batch of shows, including reality competition series “Last State Standing” and a second season of comedy “Loosely Exactly Nicole,” which first appeared on MTV.

Plus, the company is said to fund some exclusive “hero” shows with six-figure budgets: it's reportedly willing to spend a couple hundred thousand dollars per episode.

An excerpt from the report:

Facebook is funding two kinds of programs -- a handful of more expensive series from established TV producers that will take a few months to produce (hero shows, they are called) and a bunch of shorter, cheaper videos from publishers like Vox Media Inc. and BuzzFeed Inc. (called spotlight shows). All shows will be episodic and designed to spur conversation among Facebook users.

Facebook is giving publishers a minimum guarantee of $10,000 to $20,000 per spotlight show episode. After Facebook's exclusive rights end, the videos can be made available elsewhere. The company will share ad revenue with the publishers, who can start to sell their own advertisements “after a brief period”.

Rather than compete directly with paid services like Netflix, HBO and Showtime, Facebook is targeting cable networks and ad-driven online services with young viewers in an effort to grab a slice of the massive $70 billion TV advertising market pie.

As per The Wall Street Journal, Facebook is paying pro video game teams and others in the eSports industry to broadcast on its service. The hope for Facebook is that funding video will prompt production firms and studios to upload premium video that could be monetized.

But make no mistake, Facebook's end game is to “eclipse TV,” according to Matthew Segal, chief executive officer of ATTN, a digital media company that publishes video to Facebook.

“Not only do nearly 100 percent of people under 35 have an account, but they are spending over 1,000 minutes a month on Facebook,” said ATTN’s Segal.

Apple, too, is setting its sights on original video programming.

Earlier today, news broke that Sony Pictures Television presidents Zack Van Amburg and Jamie Erlicht are joining Apple to help accelerate its push into original programming. Earlier this month, Apple began airing “Planet of the Apps” to all Apple Music members via the Music app's new TV & Movies section found under the Browse tab.

Facebook for iOS now lets everyone use animated GIFs in comments

Facebook today announced that users of its mainland mobile app can now use animated GIFs in comments. This sought-after feature has been enabled for all people on Facebook globally.

“We know people love communicating with GIFs on Messenger and we’re also making it easier to use GIFs on Facebook,” said the social network. When making a comment in Facebook for iPhone, iPad or iPod touch, tap the new GIF button to spice up your message with animations.

Additionally, Facebook rolled out some new and exclusive GIFs they’ve created featuring some of the Internet’s biggest stars, including DNCE, Logan Paul, Amanda Cerny, DREEZY, Patrick Starr, Violet Benson, Wuz Good, Brandi Marie and Landon Moss.

To use them, search #GIFparty when sharing a GIF on Facebook or Messenger or visit GIPHY.com/Facebook.

Since rolling out support for animated GIFs on Messenger back in 2015, users have sent nearly thirteen billion GIFs in the last year alone via the messaging app, or nearly 25,000 GIFs every minute. GIF sends on Messenger have tripled in the past year and New Year’s Day 2017 was the most popular day ever for GIF sends on Messenger, with more than 400 million GIF sends.

Facebook for iOS is available at no charge in App Store.