Are consumers loosing trust that Apple will keep personal information private? That's the implication from new rankings showing the iPhone maker fell out of the top 20 most-trusted firms in 2012.
The firm fell to number 21 after being among the top 20 companies viewed as protecting customer data. Mozilla, the maker of open-source web browser Firefox claimed the number 20 spot, according to privacy watcher Ponemon Institute.
Consumer credit firm American Express again took the number one position in the 2012 privacy rankings. Computer maker Hewlett-Packard and Amazon, creator of the Kindle, ranked number two and three. Amazon improved its ranking, rising to third place in 2012, up from the fifth spot in 2011. Although Apple had ranked as high as number 8 in 2009, confidence in the firm's privacy stance has been shaken over the past year...