Apple

Apple posts iPhone 5s and iPhone 5c product videos to YouTube

Can't get enough of the new iPhones? Yeah, us either. So as you can imagine, we were excited to see that Apple has posted three new promotional videos for the iPhone 5s and iPhone 5c on its YouTube channel this evening.

Ok so they're not new videos—Apple showed them during its media event earlier today. But for those who missed them, or just love watching Jony Ive talk against a white background, we've posted the clips after the break...

Why it’s an iPhone 5s and not an iPhone 5S

Apple has again changed the way the iPhone's name is spelled out on paper. If you can remember, back when the first incremental upgrade to the iPhone line was released, Apple typed it out like this on paper: iPhone 3G S. Yes, there was a space between the "3G" and the "S" — Thankfully, Apple eventually caved in, or just didn't care enough to make a big deal out of it when we refused to spell it that way. The iPhone 4S lacked the space between the number and letter, and all was well with the world.

Now, on the day of the unveiling of two new Apple devices which both sport a suffixed alphabetical character, debate ensues once again. This time, though, the argument isn't about spaces, it's about cases. And I'm not talking about the hideous swiss cheese cases it's trying to push on unsuspecting iPhone 5c adopters, I'm talking about textual case — the upper and lower variety.

Apple has ditched the upper case call letters in favor of a lower case letter. That means that the iPhone 5C isn't the iPhone 5C at all, it's the iPhone 5c. That also means that the iPhone 5S is now the iPhone 5s. Apple's even gone retroactive on us and replaced the iPhone 4S with the iPhone 4s (same device, different name on paper).

The question is, why? Why would Apple go through the process of confusing us bloggers, (because let's face it, we're probably the only ones who care about this type of stuff) and go and change it again? The answer to that question is probably a lot more straightforward than it first appears.

Check out these gorgeous photos taken with the new iPhone 5s

Apple likely disappointed spec-watchers everywhere when it announced today that it kept the camera on the iPhone 5s at 8-megapixels. This means that, on paper at least, the handset is inferior to those with 12, 13 and 41mp sensors.

But as you'll see in these sample photos, taken with an actual iPhone 5s, that's just not the case. With its five-element Apple-designed lens, F2.2 aperture and 15% larger active sensor area, the 5s will hold its own among the best of them...

Watch today’s iPhone event now

Folks who missed Apple’s keynote this morning, or would just like to watch it in its entirety, will be happy to hear that Apple has just posted the full video online for your streaming pleasure. Obviously, you can read everything you need to know about today’s event right here on iDB. But if you have the time, the video is definitely worth watching…

Apple seeds iOS 7 GM to developers: this is what’s new

In a not-so-surprising move, Apple has released iOS 7 GM to developers this afternoon. The release follows Apple's big iPhone event this morning, where it went over major features from the software and unveiled two new handsets.

The GM, or Golden Master, release should be the final one before the update is rolled out to the public next week. And it's available now to all registered app developers through Apple's dev center—no sign of over-the-air just yet...

Apple video lays out iPhone 5s camera advances

Usually, Apple's S-upgrades are big on camera improvements and the just-released iPhone 5s doesn't disappoint in this regard. Although past S-upgrades increased pixel count on the back camera sensor - the iPhone 4S, for instance, introduced an eight-megapixel iSight camera, up from five megapixels on the iPhone 4 - the iPhone 5s's back shooter remains stuck at eight megapixels.

But photography isn't just about megapixels so Apple worked to improve low-light performance and the overal quality of your snaps, as well as enable new features like the super-slow motion video capture at 120 frames per second (stemming from the two-times faster 64-bit A7 chip).

Cody has already laid out some of the crucial new camera capabilities and now Apple has posted a video which takes us through some of the technologies that make the iPhone 5s the best iPhone camera yet...

Apple posts Touch ID video walkthrough

Just like clockwork, Apple has now updated its website with new material related to today's announcements. The flagship iPhone 5s has received a substantial upgrade and with much of the attention surrounding its fingerprint scanning feature, the company has made a little video explaining how they integrated the sensitive fingerprint reader into the Home button while giving us an overview of how Touch ID works. I've included it for your viewing pleaser right after the break, have a look right now...

Apple to start taking iPhone 5c pre-orders this Friday, available September 20

Apple's more affordable iPhone 5c is official now. Having already provided a quick laundry list of iPhone 5c features, we're now left with the two crucial questions: when exactly is the iPhone 5c scheduled to go on sale and how much will it set you back? Don't worry, iDB has you covered. The full launch details, pre-orders, pricing and availability information is right after the break...

Apple’s Touch ID fingerprint scanning revealed

A last-minute leak from our friends over at Nowhereelse.fr suggested that Apple would refer to the rumored iPhone 5s fingerprint sensor as Touch ID. The rumors were true: Apple first revealed the top-end iPhone 5s which has a much-improved camera and runs two times faster A7 chip that's 64-bit (the first for a phone) and a new motion chip called M7.

The executives saved the best part for the end of the presentation: the built-in fingerprint scanning feature which draws from Apple's 2012 acquisition of the Israeli biometric sensor experts AuthenTec. Jump past the fold for the full reveal..

Apple announces new M7 Motion coprocessor

Along with Apple's just announced A7 chip, comes a companion chip called the M7 that serves as a "Motion coprocessor." The purpose of this chip is to constantly measure motion data from the accelerometer, gyroscope, and compass built into the iPhone 5s.

This promises to open up a new playing field for health and fitness apps, in that they can actively track whether or not you're stationary, walking, driving, and more.

Apple’s new A7 chip inside iPhone 5s is 64-bit, ‘desktop-class architecture’

In revealing the new top-line iPhone 5s smartphone, Apple spent some air time talking about the all-new A7 chip. Contrary to previous reports and the somewhat mixed rumors, the new chip is 64-bit. This is huge. It's the first time Apple's made a jump to the modern 64-bit mobile architecture.

Apple says it's the first such piece of silicon in a smartphone ("I don't think the other guys are even talking about this," Schiller said) and notes iOS 7 has been specifically designed with 64-bit computing in mind. They are calling it a "huge leap forward in mobile computing performance" as the A7 enables "desktop-class architecture" on a mobile device...

This is the iPhone 5s

Well the big moment has finally arrived. After months of rumors, reports and speculation, Apple has just taken the wraps off of its new flagship smartphone: the iPhone 5s.

It's a familiar-looking handset with a bevy of upgrades—including a new 64-bit A7 processor, and a handful of new features. And yes, it looks like there's a new gold colorway...