Ahead of this year's WWDC, BGR editor Jonathan Geller claimed Apple would release a software development kit allowing developers to write third-party apps for the $99 Apple TV set-top box. His prediction was incorrect because to this date the hardware runs just a few stock apps as Apple's been consistent in disregarding calls to open up the platform to third-party programmers.
Gene Munster, arguably the biggest proponent of a standalone Apple television set, has no doubt in his mind that apps are coming to your telly, recently predicting Cupertino will offer an updated Apple TV box with a TV app store as early as next year. In fact, Apple may have inadvertently leaked this capability because the Apple TV's Movies menu has been spotted running banners that promote holiday apps and games...