Following a report by Bloomberg, which reiterated Apple's move to revamp its set top box, comes a scoop from The Wall Street Journal regarding the company's TV plans. The outlet says Apple has abandoned efforts to disrupt cable TV in favor of a less ambitious strategy.
According to the story, the Cupertino firm was at one time approaching media companies directly to obtain content rights for an a-la-carte TV service. But due to failed licensing negotiations and other issues, it's said to now be working on hardware for existing cable service ...