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Apple has cut the price of its Apple TV from $99 to $69, following the announcement of HBO Now coming exclusively to the Apple TV in April.
"We would like to make it accessible to more people," Tim Cook, CEO of Apple, said during the company's "Spring Forward" media event on Monday.
9to5mac reports Apple is working on a new version of its Apple TV set-top box, which will feature a slimmer profile and finally bring the most sought-after Apple TV feature - the App Store.
The publication, who is often correct in its reporting on Apple, reports that Apple had originally hoped to ship the redesigned Apple TV this month, however it could be delayed until later this year. Apple is said to be working on new content partnerships, like the reported HBO Now, and it could be the company wants to secure a few more before bringing the redesign to market.
HBO is looking to hop onto the Internet TV craze with the launch of a standalone service called "HBO Now" in April, according to the International Business Times.
The publication reports HBO is looking to charge $15 per month for the service, which would offer HBO content like "Game of Thrones" and "Boardwalk Empire". It would be the first time customers will be able to access HBO without having to go through a cable or satellite provider.
ABC News, which last year debuted its inaugural Apple TV channel in the U.S., is now available to owners of Apple's $99 set-top box in Germany, no subscription required. As first noted by German blog iFun.de, it includes live and recorded shows and local news broadcasts from major U.S. cities.
This includes content from WABC (New York), KABC (Los Angeles), WLS (Chicago), WPVI (Philadelphia), KGO (San Francisco), KTRK (Houston), WTVD (Raleigh), KFSN (Fresno) and WISN (Milwaukee).
Tipsters have confirmed that ABC News is now also available to Apple TV owners in France, the United Kingdom, Hungary, Sweden and other European countries.
Apple is in talks with TV programmers in search of a deal that would allow it to launch a new web-based TV service, reports Recode. Citing sources familiar with the project, the site says the Cupertino firm wants to put together standalone channel packages and offer them directly to customers—wrapped within its own interface and user experience.
Recode is hearing the talks are still in the very early stages, so things like pricing and launch dates aren't anywhere close to being settled, but Apple has shown a demo of the service to programmers. It's said to look similar to Dish Network's just-launched Sling service, which offers select channels instead of a broad lineup, and bypasses cable providers.
I use my Apple TV for just about everything, except browsing the Internet. Using my iPhone to mirror the images to my set-top box is a bit confusing and I tend to spend more time looking at my device than I do my television set.
AirWeb – Web Browser for Apple TV hopes to make your browsing experience a little bit easier with a specially designed display that basically turns your iPhone into a touch pad.
Between the bigger iPhones, new and faster iPads, Apple Pay, the Watch and latest versions of iOS and OS X, the Apple TV project appears to remain on the back burner for now.
Whether or not the decision is meant to prevent spreading Apple too thin and keep its engineers focused on products that matter over a longer arc of time is anyone's guess.
Now, I'm not pretending that I'm privy to Cupertino's inner workings.
But the fact remains that, for the time being, Apple seems content with simply stuffing the set-top box with new content sources. Yesterday, for example, Apple TV owners saw the addition of Sports Illustrated’s 120 SPORTS network.
Of course, Tim Cook & Co. must do a whole lot more than simply keep adding new channels to the box. Fans, on the other hand, have been keeping their fingers crossed for an Apple TV hardware upgrade sporting a major OS update and new features like DV-R, live TV functionality, an app store to download and play games on it with the use of ‘Made for iPhone’ controllers.
Watchers are now hoping for an Apple TV refresh at WWDC 2015. But if I were you, I wouldn’t hold my hopes high for a major hardware revision to the set-top box in 2015, and here’s why.
Forgetting for a minute that Apple obliterated expectations by announcing a truly fantastic 74.5 million iPhone sales while earning an astounding $18 billion in profit, how did the company's hobby project, the Apple TV, do?
As you may have guessed, Piper Jaffray's Gene Munster got that question in during the Q&A section of Apple's conference call with analyst, to which CEO Tim Cook responded by confirming his company has managed to move about 25 million set-top boxes to date.
As spotted by MacRumors, Apple TV has just gained a brand new channel with content from Sports Illustrated's 120 SPORTS network.
120 SPORTS provides on-demand and streaming coverage from major sports networks, including content from the likes of MLB, NBA, NHL, PGA Tour, NCAA Football, NCAA Basketball, NASCAR and leading college leagues.
It's is an over-the-air update that doesn't require a restart. If it's not available on your box yet, choose Software Update in Apple TV's Settings. The new channel arrives just a few weeks following the addition of the Tennis Channel Everywhere channel to the set-top box.
The Apple TV content march continues, as the company has added Tennis Channel Everywhere to the set-top box for tennis lovers.
Previously just an iOS app, the Tennis Channel Everywhere app on the Apple TV extends its functionality to the larger screen. The app streams live matches for $69.99 per year, or if you don't feel like paying, highlights from some of the recent matches are available to view for free.
Rolocule, the veteran developers behind games like Motion Tennis and Dance Party, is back with perhaps its most ambitious title ever called Bowling Central. At its core, the game offers a stellar mobile bowling experience, with state-of-the-art physics, stunning 3D graphics and over 30 unique challenges. But things get really interesting when you turn on your Apple TV.
Utilizing Apple's AirPlay Mirroring technology, Bowling Central can stream gameplay footage from your iOS device to your television set by way of Apple TV. This not only gives you a much better view of the game, but it also frees up your iPhone or iPod touch to be used as a controller for what is best described as a Wii-like gaming experience. Here, check out the demo:
Cricket Australia launched a new channel on Apple TV this week, reports The Sydney Morning Herald, making it the first sports streaming channel on the set-top box in the country. The move will bring high-definition and exclusive content to fans down under.