On the back of their latest earnings call, a fair bit of renewed attention has been paid to Apple’s prodigious AirPods. In it, we got confirmation of what owners of the cordless headphones likely already knew, and what analysts were anticipating: AirPods crush customer satisfaction surveys and the sales are, to quote Tim Cook, a runaway success. As such, surely the Cupertino head office must feel in a party mood with regard to their EarPods successor?
Put it this way, something tells me the sound and sight of popping bottles and Eddy Cue flailing his arms to the sound of Pharrell’s Happy will have to wait - because for all their success, almost half a year into their lifecycle AirPods remain a problem child. It only takes one metric and four words to back up that not so outlandish case: ships in six weeks.