Back in July, the High Court in London ruled against Apple in a patent suit against Samsung, saying that consumers were unlikely to mistake its iPad with Samsung's Galaxy Tab because it "wasn't as cool."
As a result of the ruling, Judge Colin Birss ordered Apple to run advertisements on both its UK website and in British publications stating that Samsung didn't copy the iPad to correct the damaging impression.
Well, Apple might want to start planning its marketing campaign. Because it just lost the appeal...