Electronic Arts-owned studio PopCap released the highly anticipated sequel to its popular Plants vs. Zombies game on the 16th of August, and it only took them two weeks to rack up a staggering 25 million downloads.
As you can imagine, this played out very well for Apple, as the game has been and still is an iOS-exclusive. And according to a report, the Cupertino company paid EA a 'truckload' of money to make that happen...