Since Apple's inception, Steve Jobs very intentionally positioned his baby as the underdog, one that builds the ultimate tools for the creative types. These days, Apple is powerfully corporate and anything but the underdog of the pre-2000 era. One thing hasn't changed: the tools Apple builds nowadays are still aimed at creatives, with a heavy focus on prosumers.
It takes talented engineers to come up with such sticky devices and Apple happens to hire some of the brightest minds in the industry.
And guess what?
Like us regular fans, Apple's employees rely on company products to create interesting videos, compose music, write electronic books and so forth so Apple though it'd be cool to highlight their work via a private website...
