According to a new report from 9to5Mac, Apple is preparing to begin offering prepaid and month-to-month iPhone plans in its US retail stores. This will mark the first time in the US that customers will be able to go into an Apple Store, and walk out with a prepaid iPhone.
Customers will be able to purchase an iPhone at full retail, pick from a handful of prepaid or month-to-month plans offered by AT&T, T-Mobile and others, and have it activated in-store. The initiative is part of a larger effort by Apple to bolster non-subsidized iPhone sales...