Instagram released IGTV, its dedicated app for long-form video content in July 2018. Soon after, the company's main mobile app added a dedicated IGTV shortcut to the top-right corner of the interface, but it appears no one was using it as the Facebook-owned firm said today it was removing the annoying button, citing lack of user engagement.
Instagram has dropped the annoying IGTV button because no one was using it anyway