Earlier this month, Apple began running a magazine advertisement for its iPhone 5s with a byline reading "your finger is the password." It briefly explained some of the benefits of Apple's new Touch ID security system.
Well new iPhone 5s print ad has surfaced this week, this time highlighting Apple's new 64-bit A7 processor. Similar to the previous spot, the ad features a large photo of the 5s and a byline: "Desktop Power. Pocket Size."
There were two recurring themes in the first round of iPad Air reviews that began hitting the web late last night: the tablet has substantially decreased in size (that includes weight, thickness, etc.), and dramatically increased in speed.
While we will probably have to wait until we go hands-on to really understand the former claim, the latter can be seen in initial benchmark testing. Early GeekBench results show the Air outperforming its predecessor by a huge margin...
When Apple replaced Google Maps in iOS 6 with its own software last year, one of the biggest user complaints was that the new app didn't have public transit data. For folks who take the bus or train to work everyday, it was a big deal.
The good news, though, is that the company does appear to be working on adding the feature. In addition to acquiring transit experts like HopStop and Embark, Apple has been hiring software engineers for its 'Transit Routing' team.
Get ready basketball fans, the 2013-2014 NBA season is finally upon us. The season officially kicks off tonight with 3 games, which include great match-ups between the Pacers and the Magic, Clippers and Lakers, and the Bulls and the Heat.
And in a proverbial buzzer-beater, the NBA has updated its iOS app for the new season, bringing it to version 5.1. The update brings about a number of improvements including an iOS 7-inspired UI makeover, new league content and more...
Well they've done it again. The folks that revolutionized ultra-portable USB charging cables with the ChargeCard are back with an all-new, and [perhaps] even more convenient iOS device accessory called the ChargeKey.
As the name insinuates, the ChargeKey is essentially a Lightning-to-USB cable reduced down to the size of a house key. And its small size enables you to attach it to your car/house keys, ensuring that it's always nearby...
Great news gamers! Apple has finally given developers the ability to manage their Game Center leaderboard listings for their games. The company posted the announcement yesterday afternoon on its developer portal.
Of course, the big deal here is that game-makers can now delete all of those ridiculous fake scores you see sitting at the top of various leaderboards, but the change will also allow them to block players who post them...
In what turned out to be a rather interesting earnings call earlier today, Tim Cook talked about a wide range of topics including 'new product categories' and Apple's thinking behind the iPhone 5c. And he also touched on acquisitions.
In what seemed like a passing comment, Cook noted on today's call that Apple has completed a total of 15 strategic acquisitions during the course of fiscal 2013. That equates to roughly one every 3-4 weeks, a new high for the company...
We're continuing to dig through our notes from Apple's earnings call earlier this afternoon, as a lot of stuff was discussed during the 1-hour broadcast. In addition to financials, Cook and co. offered up some great insight into their operations.
We've already mentioned a few interesting tidbits, and we've just come across another in a comment from Tim Cook on the iPhone 5c. As we've said a few times now, Cook confirms that Apple never intended the 5c to be an entry-level phone...
The last two months have been very busy for Apple, as the company has refreshed a number of its devices including the iPhone, iPad, the MacBook Pro and Mac Pro. But missing from the fall's festivities was an all-new product.
The good news, though, is that it appears at least one is on the way. During its quarterly earnings call today, Tim Cook said Apple believes it has the skills to create 'great products' in categories it's not currently participating in...
Apple just announced its earnings for its September quarter, and despite all of the ‘doom’ talk and lowball analyst predictions, the numbers are actually pretty good. In fact, the company set a record for iPhone sales during the 3-month period.
We’re just finishing up the conference call, where Tim Cook and his CFO Peter Oppenheimer talked about Apple's performance, and offered some insight into its future. And as usual, we’ve rounded up the 15 most interesting points for you…
As expected, Apple is out with its financial report for Q4 this afternoon. It's an important one, as the company began selling two new handsets simultaneously last month, and Wall Street is dying to know how the strategy is working thus far.
Well, so far so good. Apple announced today that during its fourth quarter of 2013, it sold 33.8 million iPhones, beating Wall Street expectations of 31 million. It also sold 14.1 million iPads and garnered $37 billion in revenue. More after the fold...
It's only been a month or so since Apple seeded iOS 7 to the public, and it's already posted 3 updates. Now, these updates haven't been very significant in terms of new features, but they have include several bug fixes and improvements.
In fact, one of those improvements only just came to light. GottaBeMobile reports today that with iOS 7.0.2, Apple quietly added Burst Mode enhancements to the iPhone 5s, making the feature more useful while helping save space...